Reaching unreachable people: Marketing in an “overwhelmed” era

Blogger and business-owner Michelle van Schouwen provides tips on how to get in touch with customers and clients in a world where people are increasingly so overwhelmed with incoming information that they're blocking out phone calls, e-mails and other communications methods.
Read more

Three lessons learned from 25 years of self-employment

To celebrate her 25th year as a freelancer, blogger Jeanne Yocum writes about three things that are essential to having a long run at self-employment.
Read more

Use humor in marketing wisely

Blogger Mark Auerbach advises business owners to tread carefully when using humor in marketing. While humor makes a campaign memorable, it can also backfire if the humor falls flat or offends.
Read more

Reinventing your small business’ approach to health insurance

Blogger Michelle van Schouwen shares how her small business found a workable solution to the dilemma of rising health insurance costs that actually ended up giving her employees more flexibility than in the past.
Read more

Things small business people should avoid #9: Self-doubt and fear

Being paralyzed by self-doubt can impede your ability to move your small business forward, writes small business blogger Jeanne Yocum. Follow Eleanor Roosevelt's example and look fear in the face, she advises.
Read more