On the brand wagon: If the media doesn’t get your message, no one else will

Marketing expert Mark Auerbach provides a cautionary tale about how not to launch a new brand into the marketplace.
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Smart strategies to stretch your startup budget

Blogger Henry Brown offers advice on how to make the most of your startup business budget.
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Make the most of your employees’ strengths

Guest poster Ian Pearson advises on ways to assure that you're gaining the most from the strengths of your small business employees.
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Avoid business expense creep during good economic times

Small business owner Michelle van Schouwen gives tips on how to insure that expenses don't get out of control when business is good.
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Controlling business trip expenses for employees

Business travel can be expensive. Blogger Henry Brown advises on how to control these costs for your small business.
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