What small business owners need to know about employee burnout

Employee burnout can really do a number on a small business, writes small business blogger Jeanne Yocum. Here are resources that can help.
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New book, Smartcuts, gives insights into how to fast-forward your success

Journalist and Web entrepreneur Shane Snow has a new book on nine strategies that can help you fast track success in your career or small business, writes blogger Jeanne Yocum.
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Reaching unreachable people: Marketing in an “overwhelmed” era

Blogger and business-owner Michelle van Schouwen provides tips on how to get in touch with customers and clients in a world where people are increasingly so overwhelmed with incoming information that they're blocking out phone calls, e-mails and other communications methods.
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Three lessons learned from 25 years of self-employment

To celebrate her 25th year as a freelancer, blogger Jeanne Yocum writes about three things that are essential to having a long run at self-employment.
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Use humor in marketing wisely

Blogger Mark Auerbach advises business owners to tread carefully when using humor in marketing. While humor makes a campaign memorable, it can also backfire if the humor falls flat or offends.
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