Branding 101: What exactly is branding and why is it important to your small business?
In “Branding 101,” blogger Jeanne Yocum helps you define what branding means to your small business.
Articles from March 2014
Book review: Start Me Up! brings great advice to new small business owners
Blogger Jeanne Yocum reviews Ebong Eka’s new book, Start Me Up!, an easy-to-read primer for anyone thinking of starting a small business.
What makes your company important? Peeling back the mystique of your brand
Blogger Michelle van Schouwen offers small business owners advice on how to define your brand. Answer these questions to define what makes your business special.
Small Business Success Q&A #23: Order in the House
In our 23rd Small Business Success Q&A, we learn the interesting back story of why Deborah Zechini started her professional organizing business and the secrets to her success.
The big “Oops” – Tips for recovering from a mistake in your small business
Blogger Mark Auerbach offers great advice on how to recover when something goes awry in your small business.
Good small business reads #36: How to lead by listening, master Google+ Hangouts, inspire business change and growth, plus a new infographic
Blogger Jeanne Yocum brings you the 36th edition of Good Small Business Readers. For March, she recommends articles on leadership, promoting cultural change, hosting Google+ hangouts, and more.
White hat, organic, PPC, on-page, off-page: Isn’t search engine optimization fun?
Blogger Michelle von Schouwen discusses search engine optimization techniques that small business owners should know about.
Cause-related marketing: Don’t overlook this brand-building tool for your small business
Blogger Jeanne Yocum offers three guidelines for using cause-related marketing effectively as a branding tool for your small business.
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Learn How to Succeed at Self-Employment
Author Jeanne Yocum, creator of SucceedinginSmallBusiness.com, has written an insightful guide to help you succeed at self-employment. Learn more about The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss and download the first chapter for free.
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