Articles from October 2014

What small business owners need to know about employee burnout

Employee burnout can really do a number on a small business, writes small business blogger Jeanne Yocum. Here are resources that can help.

New book, Smartcuts, gives insights into how to fast-forward your success

Journalist and Web entrepreneur Shane Snow has a new book on nine strategies that can help you fast track success in your career or small business, writes blogger Jeanne Yocum.

Reaching unreachable people: Marketing in an “overwhelmed” era

Blogger and business-owner Michelle van Schouwen provides tips on how to get in touch with customers and clients in a world where people are increasingly so overwhelmed with incoming information that they’re blocking out phone calls, e-mails and other communications methods.

Use humor in marketing wisely

Blogger Mark Auerbach advises business owners to tread carefully when using humor in marketing. While humor makes a campaign memorable, it can also backfire if the humor falls flat or offends.

Reinventing your small business’ approach to health insurance

Blogger Michelle van Schouwen shares how her small business found a workable solution to the dilemma of rising health insurance costs that actually ended up giving her employees more flexibility than in the past.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover