Articles from September 2015

Before you launch: Imagine your product has failed. Conduct a pre-mortem.

Blogger and product launch expert Michelle Van Schouwen discusses the big benefits of doing a pre-mortem review of what can possibly go wrong before launching a new product or service.

4 reasons your small business should conduct employee screenings

Guest poster Christine Moore advises on the many benefits of doing background checks when hiring employees for your small business.

Small business marketing: How to buy media

Blogger Mark Auerbach offers up eight tips on how to make sure you’re getting it right when buying ad space for your small business.

5 marketing errors to avoid when promoting your small business

Guest blogger Marcus Jensen reports on five common marketing mistakes made by big companies. Small business owners can learn from these errors.

Ownership tactics: Managing your small business even when there is way too much to manage

Feeling overwhelmed in your small business. Blogger Michelle van Shouwen offers time management tips that will help you regain control.

Why small businesses should care about employee posture

Sitting all day can be detrimental to employee health and productivity, writes guest poster Joel Vento. He provides tips on how to avoid this problem.

Keeping your small business employees honest: What you can learn from “Mystery Diners”

Watching “Mystery Diners” provides a great lesson to small business owners on the need to be ever vigilant against employee theft.

Small business success #28: Carl Dreibelbis of Bodombilly

Blogger Mark Auerbach tells how Carl Dreiblbis turned his passion for growing rare cacti into a thriving eBay business.

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