Articles from August 2016

Indispensible online resources for small business owners and solopreneurs

Guest blogger Henry Brown points you toward some valuable websites where you can get helpful and up-to-date information on how to run your small business.

Limited-budget quandary: Engage a marketing company or hire a marketing employee?

Blogger Michelle van Schouwen points out three big reasons small businesses should consider spending their limited marketing bucks on outside experts rather than an in-house hire.

Why your mailing list is still crucial for small business success

Guest blogger Henry Brown reminds us that having a strong customer mailing list still has value when it comes to promoting your small business.

How to lose a customer by not really trying

Small business blogger Jeanne Yocum shares a story that illustrates the high cost of ignoring existing customers while you go after new business.

Completely preventable ways your business is losing money

Guest poster Henry Brown discusses four reasons your small business or start-up may be leaking money and suggests how to fix the problem.

3 key ways to discover what people think of your small business

It’s vital to know what people think about your business. Guest poster Henry Brown recommends three ways to get this information.

Perfecting your video conferencing etiquette

Technology advances allow even small businesses to benefits from video conferencing. Make sure you’re at your best with these etiquette tips.

Cash vs. non-cash rewards: The good and the bad

Guest poster Carl Martens discusses the pros and cons of using cash and non-cash rewards as employee incentives.

Boost your business conversion rate right now

Guest poster Henry Brown advises on three sure-fire ways to help increase the sales conversation rate of your small business.

Is your small business in compliance with credit card security standards?

If your small business takes credit or debit card payments, you need to know about PCI standards. This slide show will help.

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Self-Employment Survival Guide book cover