By Henry Brown
Running a small business is no easy journey, especially when you’re just starting out and learning the ropes. With so much to do and think about each and every day, it’s easy to see why some new entrepreneurs fail to use some of the tools they have at their disposal more efficiently. With that in mind, I thought I would share with you several valuable best-kept secrets that I think every new small business owner should know.
Use social media to humanize your business
These days a lot of what we do happens online. We all have some sort of social media to share with friends and family what we are up to. So it’s no surprise that many small business owners are also using social to increase their commercial reach. This is why every entrepreneur should take full of advantage of their online presence, more specifically their social media profiles. Things like Facebook.com and Twitter can transform the way your business is perceived. It can humanize you in a way and gives you quick and easy interaction with new and existing customers. More companies are taking on some of the other social media platforms, embracing things like Instagram, Snapchat, and YouTube. All of this can have a huge impact on how your business is received by the general public. The beauty of this social media world is it allows you to be unique and stand out from the crowd. Enabling you to get in front of people who may not be aware of your business and what you can do.
Consider improving your cash flow to better suit your business
Any small business owner will know that cash flow can be a huge problem, especially when offering customers or traders a 30 or 60 day window to complete on an invoice. This is when using factoring companies can be of a huge benefit. They will buy your invoices and pay you the amount sooner, enabling you to keep better track of your cash flow and allow you to improve your business. Instead of always waiting for funds. You can check out websites like factoringdirectory.org for more information and to locate a suitable choice for you and your business.
Networking events could be the community you need
Networking at events is another way to ensure that you get your business heard. While also communicating with like-minded individuals. Don’t forget some of the other marketing tools like stationary and name badges. This looks professional and helps you to stand out. Running a small business can be very isolating. You may feel like you are being compared or competing with other small business ventures. Or you are isolated from the world while you make your business grown. Networking events allows you to be close with people that are in similar situations, either from the same industry or different ones. This allows you to gain perspective and insight from other angles. A very powerful tool when used correctly.
Maximize your local presence
Another thing you should think about is making more of your local area. You should be the expert in your field on your own doorstep. This is why making your business known locally could be vital to good business. You can easily involve the brand within the local community. One way would be to get involved with local charities. They can boost your profile as well as you doing the same for them. In sponsorship and fundraising, the relationship could work both ways.
I hope this helps you in the future.
Henry Brown is an online marketing executive. When he isn’t talking shop he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.