By Henry Brown
A company lives and dies by the sales it can make. These days there seems to be too much sales advice, and not enough sales, so you need to focus on selling. And that’s why it’s so important to drive sales and increase lead conversion. These are a few of the most effective things you can do to achieve this right now.
Focus on upselling
Sales matter a lot in the business world, but, in a sense, upselling is perhaps more important. You need to make sure you are driving as many sales as you can for the company. And that’s why you need to make sure you and the staff focus a lot on upselling. This is the process of getting customers to buy extras to complement their main purchase. For example, a customer buying a television could be upsold a speaker system. Upselling is an excellent way of boosting your business conversion rate and driving sales. Consider this quote from Nelson Boswell, “…always give people more than they expect to get”. Don’t forget that upselling is as much about benefitting the customers as you. And, if you can give people more than they expect, and generate some extra sales at the same time you’re on to a winner.
Become a business people can’t forget
An excellent way of improving your conversion rate is to make your presence felt. If you’re constantly in people’s subconscious you become a business they can’t forget. And you can achieve this through a number of different ways. For one thing, you need to make sure you market yourself in a clever and effective fashion. It’s also important to make sure your business becomes a part of everyday life for a lot of people. And the best way to do that is to target the thing they use the most – their phones. By getting involved with app development, you create a streamlined way of bringing your company closer to people. They will be more likely to use the app to interface with your business, and you will become unforgettable.
Ditch the jargon
So many businesses these days fall down because they bog customers down with jargon. This is something you need to make sure you avoid as much as possible. If people feel confused by your business, they are unlikely to want to buy from you. Clarity is one of the forgotten arts of modern corporate business. And it’s one that you need to remember as much as possible.
Always bear in mind that your clients may not have the business knowledge you have. You need to keep it simple and write things for them. Anyone should be able to read your sales pitch and understand it. Confusing people is the best way to drive away business. Studies have proven that simplicity is the number one factor that helps customers make decisions about purchasing a product or service. So, if you’re serious about boosting your conversion rate, then you need to focus on this as much as you can.
Modern business is hugely competitive, and you need to carve out market share for yourself. The way to do that is to drive sales and boost conversion, so you’re constantly making growing your profit.
Henry Brown is an online marketing executive. When he isn’t talking shop he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.