Posts belonging to Category Social media

Word of mouth: Your strongest marketing tool

Word of mouth can help build your small business. Blogger Jeanne Yocum provides tips on how to generate positive offline and online buzz from your customers.

Share

Automated social media tools can be perilous for small businesses in times of crisis

Blogger Jeanne Yocum points out how NOT to tweet during a disaster like the Boston Marathon bombings.

Share

Even small businesses need to be wary of cyber attacks: Resources to help

TweetWhen most of us think about cyber attacks on businesses, we think of the numerous large corporations that have had their systems compromised and mined for customer credit cards information and other valuable data. But did you know that even small businesses are at risk of hacking, a problem that can quickly put you out [...]

Share

Things small business owners should avoid #5: Complacency

Blogger Jeanne Yocum warns small business owners of the dangers of falling behind the times and becoming complacent.

Share

Good small business reads #22: Effective use of LinkedIn, more on crowdfunding, and business cards for the 21st century

This month’s round-up of good reads for small business owners covers effective use of LinkedIn Groups, crowdfunding advice, and how to make your business card an effectively marketing tool.

Share

Thoughts on the second anniversary of SucceedinginSmallBusiness.com

As this blog celebrates its second anniversary, here are some thoughts about the challenge of succeeding in small business.

Share

Constant Contact has new approach to coupon-based deal marketing for small businesses

Constant Contact has launched a new deal marketing service specifically designed to meet the needs of small business, writes blogger Jeanne Yocum.

Share

Good small business reads #19: Advertising trends, turning competitors into partners and situational awareness

Jeanne Yocum offers up her February recommendations for must-reads for small business owners.

Share

How to hire the best Internet partner: Part III

Silvana Gravini recommends three important things to consider when hiring a website designer.

Share

Welcome to 2012: Is your small business marketing strategy worthy of the new year?

My chief question to you is whether you are marketing in ways that fit the times or whether you’re just doing what you have always done?

Share