By Emma Miller
In the fight for protecting our environment, many businesses have embraced green policies and practices. One increasingly popular practice involves opting for eco-friendly promotional material. By embracing eco-conscious methods, you can contribute to the public welfare and support sustainability objectives, while promoting your brand, expanding your business and saving money.
Why should you use eco-friendly promotional material?
Promotional materials play an important role in business marketing. Apart from the obvious fact that it advertises your business, using eco-friendly materials also conveys a message about your company, its principles and values. Owing to the growing concern for the natural environment, many members of our society are turning to the eco-friendly lifestyles and principles. Therefore, if you incorporate green practices into your business strategy, you will appeal to a large number of consumers. Additionally, since promotional products are widely used, opting for sustainable ones can make a huge difference when it comes to the environment preservation.
Here are a few ideas on eco-friendly promotional materials and practices that will highlight your small business’ commitment to sustainability and environmental protection:
Eco-friendly water bottle
Since plastic bottles are highly detrimental to the environment, they are frowned upon in the green community. Therefore, you should embrace water bottles that are reusable, since they play an important role in reducing waste. You can easily promote your business by opting for eco-friendly bottles made of recycled material and having your company logo printed on them.
Another great way to advertise your company and protect the environment is handing out notebooks made from recycled material. Front covers can be made of recycled cardboard, or some other sustainable material. Of course, you can create an interesting design for the covers and include your logo. You can even give these notebooks to your employees in order to raise awareness within your company. Finally, remind the recipients that these notebooks are recyclable and encourage them to participate in the process of making new eco-friendly material by recycling them once they’ve filled up the pages.
Plastic bags are another bitter enemy of the environment, so opting for organic cotton totes is a great eco-friendly alternative. These bags are made of 100% organic cotton, thus being a completely sustainable solution. Totes made of recycled leather and bottles are another version of eco-friendly bags that you can give out to your customers and employees as appreciation gifts. This type of tote will send out the message that even waste can be transformed into a stylish and green product. Once again, you can imprint your logo and promote your company as a fighter for the environment preservation.
Almost any company uses logoed pens as promotional material, but not all of them use environmentally friendly option. You wouldn’t think that pens can help us out in preserving the environment, but those made from biodegradable material, such as bamboo, actually can. In addition, such pens have an interesting and stylish design owing to the natural wooden look.
If you haven’t introduced recycling to your company, it’s high time you did! Recycling can actually help you reduce your costs, while still protecting our environment and improving your brand. All you need to do is avoid using materials, such as paper, unnecessarily. Ask your employees to print on both sides of paper and use scrap paper for taking messages, rather than opting for new one. Although this isn’t a promotional product, it will still promote your business as an eco-conscious company, which will consequently improve your brand.
Incorporate other green strategies
There’s nothing more detrimental to a company’s image than inconsistency in adhering to the principles it promotes. Opting for environmentally friendly promotional material won’t achieve the desired results if you don’t practice what you preach. You need to incorporate other green practices into your business strategy that will improve your brand. You can use non-toxic cleaning products, green materials, reduce paper waste and encourage your employees to ride bicycles and use public transport. Also, when considering employee gifts, go for long-lasting options. For example, get them corporate prepaid gift cards instead of paper calendars. Most of these methods can be put into practice with little investment and money.
By opting for eco-friendly promotional material and implementing green policies, you can improve your business brand and help the environment. All you need to do is make some small, but significant changes.
Emma Miller is a marketer and a writer from Sydney. Her focus are digital marketing, social media, start-ups and latest trends. She’s a contributor at Bizzmark blog.