How not to talk to customers on Twitter

So here’s the business lesson in this: Please don’t put a neophyte in charge of your Twitter presence. Since only 70 people are following @fchp_tips, I have to guess that Fallon is very new at this game. But they’d better learn quickly. It takes training and a cool head to respond to unhappy campers like me.
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The value of putting your vision in writing

Do you have a vision for your business? Or is that something you associate with big corporations, who talk on and one about their mission and vision in their annual reports and on their Web site? Well, small business owners and self-employed people can also benefit by creating a vision and putting it in writing.
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Relocating? 3 Ways to fast-track your networking in your new home

Here are three lessons I learned about how to restart your business in a new location.
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Google Alerts: Your new best friend

With Google Alerts, you select a term and then Google sends you an e-mail when new information using that term is posted to a Web site, a news site, a blog, or Google Groups. Alerts can also tell you when a video on your topic has been posted.
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Crisis communications planning protects your biggest asset

Bad news can hit even the best of companies. Natural disasters, for example, can happen to any organization. Good communication with internal and external audiences during a crisis is crucial to maintaining your company’s most hard-earned asset—its good name.
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Four media relations mistakes tech companies make

Here are four common errors to avoid when pursuing publicity for your technology company:
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Never over-promise and under-deliver

Here’s a quote from yesterday’s Boston Globe article on how Massachusetts was gearing up to dole out its portion of appliance rebate funds provided as an economic stimulus by the Federal government: “We overbuilt the system to accommodate what we believe the demand will be,’’ said Robert Keough, assistant secretary for the MA Office of […]
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Thank you: Two powerful words that aren’t used enough in business

When was the last time you thanked a customer or client for their business? No, I don’t mean saying a perfunctory thank you at the end of a meeting or phone call. I mean really thanking someone for continuing to choose your company to do business with out of all the other possibilities out there? […]
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CPSI: A great training ground for innovation

Back in the mid-90s, a client, Katherine Catlin of the Catlin & Cookman Group, and a friend, Kathy Leydon-Conway, both suggested I might enjoy attending the Creative Problem Solving Institute, the oldest and longest running conference dedicated to the teaching and practice of creative skills. They were both veterans of the conference and thought I’d […]
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Patriots Day lessons: Branding

Today is Patriots Day in Massachusetts. Maine is the only other state to celebrate this day, which commemorates the Battle of Lexington and Concord that started the American Revolution. (Fun fact: Maine celebrates the day because Maine was once part of Massachusetts.) The holiday and the Boston Marathon that is held on it are part […]
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