Marketing expert Mark Auerbach provides a cautionary tale about how not to launch a new brand into the marketplace.
Posts tagged Branding
To excel at marketing your small business, Henry Brown advises that you have to master image, brand and voice.
Blogger Henry Brown discusses how to make sure your customers and prospects are getting your brand’s message.
Blogger Henry Brown provides good advice about branding your small business.
Guest poster Emma Miller gives advice on how to build a strong brand for your startup business.
Guest poster Ranjit Shah writes about the importance of choosing a good name for your new business.
Blogger Henry Brown writes about the importance of focusing on quality and precision in your small business, instead of taking a slap-dash approach.
Blogger Henry Brown suggests ways you can make sure your next marketing promotion pulls in customers and boosts sales.
Guest poster Melissa Lang writes about the importance of getting a key piece of your small business branding right — your logo.
Blogger Henry Brown writes about the five stages customers go through as they decide whether to patronize your small business.