In my experience, small business owners tend to ignore the possibility of a disaster befalling their company. They don’t contemplate, much less plan for, the type of disaster that many business owners are now experiencing here in Western Massachusetts.
Here’s advice on how to deal with the media if a newsworthy crisis hits your small business.
Bad news can hit even the best of companies. Natural disasters, for example, can happen to any organization. Good communication with internal and external audiences during a crisis is crucial to maintaining your company’s most hard-earned asset—its good name.