Marketing expert Mark Auerbach provides a cautionary tale about how not to launch a new brand into the marketplace.
Posts tagged Media relations
Mark Auerbach advises small business owners on how to deal effectively with the media to get your story told. Honesty matters, he writes.
Mark Auerbach takes Reporter Guy and Publicist Guy out for coffee again and they reveal more secrets to how your small business can succeed with the media.
PR maven Mark Auerbach tells you how to build strong relationships in a changing media environment to garner good publicity for your small business.
Blogger Mark Auerbach reveals a helpful chat between the publicist side of his personality and the reporter side. Learn what they have to say that will help you work well with the media to publicize your small business.
Blogger Mark Auerbach offers great advice on how to recover when something goes awry in your small business.
Here’s a rundown on tools you can use to generate media coverage for your small business.
Here’s a list of the types of news the media is interesting in hearing about from your small business.
Here’s advice on how to deal with the media if a newsworthy crisis hits your small business.
Tips to help small business owners do a great job with media interviews.