Posts tagged target audience

Your brand with a new beginning

Courtney Rosenfeld offers advice on how to rebrand your small business.

Is your website working for your business or against it?

Henry Brown offers tips on how to make sure your website is working hard for your small business.

Understanding the smallest viable market: Why focusing small can pay off big

Marla DiCarlo suggests targeting the smallest viable market is a good strategy for start-ups.

Understanding customer purchase behavior and using it to your advantage

Jasmine Williams discusses the purchasing process your customers will go through and why your marketing messages must match this process.

3 best inbound strategies to get more qualified leads

Guest poster Raul Harman explains the top three ways to attract more sales leads to your small business or startup.

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