Automated social media tools can be perilous for small businesses in times of crisis

Blogger Jeanne Yocum points out how NOT to tweet during a disaster like the Boston Marathon bombings.

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Good small business reads #28: Finding an angel investor, social media lessons, protecting your customers’ data and more

A Valentine’s Day issue of Good Small Business Reads, with advice on finding an angel investor, keeping customers’ info safe, using Twitter and pitfalls that accompany rapid business growth.

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Things small business owners should avoid #5: Complacency

Blogger Jeanne Yocum warns small business owners of the dangers of falling behind the times and becoming complacent.

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Making room for entrepreneurship amidst the day-to-day demands of a small business

Karen Utgoff advises on four practices that can help small business owners build entrepreneurship into their companies to drive innovation.

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Welcome to 2012: Is your small business marketing strategy worthy of the new year?

My chief question to you is whether you are marketing in ways that fit the times or whether you’re just doing what you have always done?

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Supporting your small business success: What not to do in 2012

TweetLast week someone tweeted a link on Twitter to an article I just HAD to read immediately. It was entitled “Five Things You Should Stop Doing in 2012,” written by strategy consultant Dorie Clark for the Harvard Business Review Blog Network. As I read her list of five behaviors she recommends ditching, I found myself [...]

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Small business & social media: Do not be shy. Come on in; the water is fine!

Small business owners: Don’t be intimidated by social media. And most of all, don’t miss the power they have to help you build your small business.

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Web site credibility: Are you promising something you can’t deliver?

Failure to back up your online promises can have a huge negative effect on your company’s reputation in an interconnected world where consumers can give bad reviews on numerous review sites or make negative comments on Facebook, Twitter or other social media.

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Blog anniversary: Lessons learned from one year of blogging

Here are some lessons I’ve learned during my first year of blogging.

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Good reads: Issue #4: Women and power, 12 client types and PR advice

This is volume 4 of articles I’ve found useful and wanted to share with my readers.

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