Posted by Jeanne Yocum on April 22, 2013
Blogger Jeanne Yocum points out how NOT to tweet during a disaster like the Boston Marathon bombings.
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Categories: Marketing, Small business, Social media
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Tags: tweeting mistakes, tweets, Twitter
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Posted by Jeanne Yocum on February 14, 2013
A Valentine’s Day issue of Good Small Business Reads, with advice on finding an angel investor, keeping customers’ info safe, using Twitter and pitfalls that accompany rapid business growth.
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Categories: Small business
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Tags: angel investors, protecting customer data, rapid growth, Twitter
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Posted by Jeanne Yocum on December 6, 2012
Blogger Jeanne Yocum warns small business owners of the dangers of falling behind the times and becoming complacent.
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Categories: Operations, Self-employment, Small business, Social media
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Tags: business planning, cloud computing, Facebook, Twitter
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Posted by Karen Utgoff on January 20, 2012
Karen Utgoff advises on four practices that can help small business owners build entrepreneurship into their companies to drive innovation.
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Categories: Entrepreneurship, Innovation, Karen Utgoff, Small business
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Tags: employee ideas, intrapreneurs, Peter Drucker, project milestones, Small Business Innovation Research grants, Twitter
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Posted by Jeanne Yocum on January 12, 2012
My chief question to you is whether you are marketing in ways that fit the times or whether you’re just doing what you have always done?
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Tags: brochures, Facebook, marketing tactics, one sheets, Twitter
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Posted by Jeanne Yocum on December 22, 2011
TweetLast week someone tweeted a link on Twitter to an article I just HAD to read immediately. It was entitled “Five Things You Should Stop Doing in 2012,” written by strategy consultant Dorie Clark for the Harvard Business Review Blog Network. As I read her list of five behaviors she recommends ditching, I found myself [...]
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Tags: Harvard Business Review Blog Network, New Year's resolutions, Twitter
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Posted by Jeanne Yocum on September 22, 2011
Small business owners: Don’t be intimidated by social media. And most of all, don’t miss the power they have to help you build your small business.
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Tags: Facebook, HubSpot, LinkedIn, Masslive.com, Shel Israel, Twitter
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Posted by Jeanne Yocum on July 14, 2011
Failure to back up your online promises can have a huge negative effect on your company’s reputation in an interconnected world where consumers can give bad reviews on numerous review sites or make negative comments on Facebook, Twitter or other social media.
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Categories: Customer service, Small business, Social media
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Tags: Energy Star, Facebook, NationalGrid, Sears, tweet, Twitter, web site
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Posted by Jeanne Yocum on March 31, 2011
Here are some lessons I’ve learned during my first year of blogging.
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Tags: blog, Blogging, LinkedIn.MassLive.com, Twitter
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Posted by Jeanne Yocum on October 11, 2010
This is volume 4 of articles I’ve found useful and wanted to share with my readers.
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Tags: clients, Facebook, Kim Campbell, Sue Hammond, Twitter
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