Successfully marketing your small business involves deploying a wide mix of strategies.
By Emma Miller
When it comes to growing your business, one of the major elements is customer acquisition. There are numerous ways in which you can boost your website traffic, convert visitors into paying customers, and increase brand recognition through a series of inbound marketing strategies.
Let’s take a look at some of the most effective strategies you can implement to attract new customers.
Partner up with a charity
Charity organizations that somehow complement your area of work present an excellent opportunity for you to acquire new customers. These organizations are far more likely to partner up with your business than any another company, simply because they have nothing to lose, and plenty to gain.
You can set up your booths and promotional events, and act as a charity sponsor; by co-organizing charity events, you are reaching out to a new audience that might be interested in your brand.
Content is king
If you want to increase customer loyalty and acquisition, you need to present personality and variety. These elements come in the form of content. The content you create can be presented either online or in person, and you should create both.
Online content entails everything from your blogs, photos, podcasts, email communication, to the voice and language you use. Your content has to come in many different forms, and it needs to sound natural and appealing, with a broad range of interesting topics that will grab the consumers’ attention.
On the other hand, companies often make the mistake of focusing so much on their online content, that they forget to cater to their local community in person. In addition to your online efforts, you should organize events at your place of business such as free lectures, discussions, workshops and more. Always try to engage your consumers in a productive and effective way.
Create an angle
In our modern age, there is an oversaturation of almost any type of service imaginable. People are constantly bombarded by pushy salespeople, ads and companies indistinguishable from one another. To attract new customers to your business, you need to separate your brand from the rest and create a unique story. Companies often try to succeed in the global market without creating a brand, just as local businesses try to engage with the community without a face and personality behind the name.
What you need to do is something truly different, something people will remember and love, and that is to become a storyteller. Create brand messages, stories and images while creating a certain tone of voice and a standard they can count on.
No need to re-invent the wheel, just develop a brand that is evidently different from the rest.
Go big on promotions
If you’re not reaching out to your consumers and devising new ways of attracting customers, then most likely nothing will change. You need to keep moving and you can do that by offering promotions to your returning customers and special deals to new ones.
One of the best forms of customer acquisition is organizing giveaways. You can give away promotional branded material, such as custom wristbands, with every purchase and send thank-you notes to your loyal customers with coupons and discounts. Also, try to learn the habits of your audience to bring them the most relevant promotions that will make an impact.
Optimize and improve
One of the commonly overlooked aspects of business growth is website optimization. If you want new customers, you need to think about all of the demographics. This means pulling in customers that predominantly use desktop computers, as well as those who spend the most of their time on mobile. So optimize your website for both desktop and mobile users.
The second aspect of optimization is local SEO. With all of the businesses around the world doing the same thing as you, you need to enable people from your region to discover you quickly and easily. Therefore, you need to optimize locally, meaning that you need to add a geographical tag to your business, so that when people from your local community search your industry, your brand shows up first on the search list.
Growing a business and acquiring customers is not necessarily complicated, but it requires a lot of hard work and some smart decision-making. Start implementing these strategies today, and witness the exponential growth in customer acquisition and brand recognition.
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Emma Miller is a marketer and a writer from Sydney. Her focuses are digital marketing, social media, start-ups and latest trends. She’s a contributor at Bizzmark blog.
