10 foolproof ways to grow your small business

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By Henry Brown

If you want to grow your small business, there are a number of things you should be doing to ensure steady growth over a period of time. However, many business owners find themselves focusing on the wrong things. Below, you’ll find 10 foolproof ways to grow your small business that never fail. Take a look and see what you can implement to improve and grow your own small business:

-Go the extra mile for your audience

Start by going the extra mile for your audience. Can you give them free samples, a free product, loyalty cards, or discounts? How can you make this experience so good that they want to come back again and again? Make sure you’re providing value in everything you do and it’ll make a difference to how your business grows.

-Get social

Use social media to get social, not to go for the hard sell. If you simply post advertisements all the time and try to push people into buying things you won’t get anywhere. People want to see interesting things on social media. Interact with people, provide customer service, share interesting content, and keep people updated. Use it how it is supposed to be used and it’ll make a big difference.

-Go to events in person

Attending events relating to your business and industry can be a great way to meet potential clients and even business partners. You never know who you might meet and what you might learn here, so go to as many events as you can. Make sure you pick a prominent stall, decorate it accordingly, and have things that will draw people over. For example, you can have free sweet treats, games, competitions, and more to ensure people come over and speak to you. Competitions could also be a chance for you to gather email addresses and build your mailing list, too!

-Take plenty of time when it’s time to hire

When it’s time to hire, you need to make sure you’re hiring people who are right for your business. This doesn’t mean just hiring people who have the qualifications that you desire. They should have the right kind of personality, as well as goals and a vision that align with your business’ future. Everyone should be on the same page. Not only that, you should make sure you’re hiring people who are bringing something new and unique to the table. You shouldn’t just hire other versions of yourself!

Remember, if you really want to make great hires, then you should look at offering more than the bare minimum. Minimum wage and few benefits will not bring highly qualified people knocking at your door.

-Work with a digital marketing team

Working with a digital marketing team may seem out of the question for your small business. After all, that sort of thing is for big businesses, right? The truth is, businesses of all sizes should be working with digital marketing teams. You can learn more about what a professionally managed marketing strategy could do for you before going ahead, but remember, if you’re going to get your name out there then you need to market your business.

-Emphasize your customer experience

Putting emphasis on your customer experience is key. Why? Because people will want to work with you again because of the overall experience, not the product itself. It helps if your product is great, sure, but the actual experience will make the biggest difference. Did you make the client feel special enough? Did you provide them with enough value?

-Invest in yourself

Investing in yourself will directly, positively impact your business. When you grow as a person and business owner, you automatically begin to grow your business. You can do this by working on both your soft skills and technical skills, as well as taking courses in your own time. It doesn’t need to cost money, but you may want to invest in courses and workshops to ensure you are the best business owner that you can possibly be.

-Work on social responsibility

We all have social responsibilities, but some business owners take them more seriously than others. If you don’t take your social responsibility as a business owner seriously, then you may not experience the success that you could have otherwise. Many people do now look for environmentally friendly businesses to work with, those who pay a living wage, and those who display other mindful traits towards people, animals, and the planet.

-Give back to the community

How can you give back to the community? Is there a way you can give a portion of your proceeds to charity, or sponsor a team? This will not only be great for your business reputation, but will help you to get some local press. Finding ways to give back to your own community will be endlessly satisfying and help you to reach far more people. Aim to be a business that gives back, rather than a business that just takes.

-Create helpful content

Creating helpful content can help you to educate your audience and provide them with even more value. Providing as much value as possible is key if you want to build a following and position yourself as an expert in your niche, and creating content is a great way to do it. Use blogs, videos, and other types of content. Just make sure you monitor what is working just like you would with anything else to ensure your efforts are not wasted! Video seems to be the way forward when it comes to content, and it also allows you to show off your personality. You can get information across in a shorter amount of time than a blog post, too.

Hopefully, the above 10 foolproof ways to grow your business that never fail give you something new to implement. You’ll be surprised at how well they can work, even if you aren’t convinced. What’s the harm in trying? Leave a comment and let us know how you plan on growing your small business.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.


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