11 difficult customer types and how to handle them (Infographic)

By Emily Campbell

For small businesses, it cannot be overstated how important it is go have strong customer relations. When you don’t have the finances and resources of a large corporation, the attention you pay to each and every customer can make a massive difference. It can affect their loyalty to your business significantly, and they could even bring in more customers through word of mouth or other means. To small businesses that don’t necessarily have a wide geographical reach in terms of service or advertising, customers can be an invaluable marketing tool. Some customers deeply love small businesses and support them because of this individual level of attention.

[amazon_link asins=’1632650231′ template=’ProductAd’ store=’succeeding0d-20′ marketplace=’US’ link_id=’25ac344d-792a-11e8-b531-c709f74b5b4d’]However, sometimes customers can be difficult to work with, especially to a small business with few resources. While this lack of resources is a problem, individualized care for customers is something small businesses have that big companies might not. Being able to deal with each customer in a unique way may make it possible to make a customer’s opinion of your business more favorable and gain another loyal customer for good. However, if these customers are addressed in the wrong way, it might lead to your business losing them, so it is extremely important that they are helped in the best way that suits their personalities. Customer care can literally make or break a business, and when competing with big companies, it is one of the best assets small businesses have.

To this end, Fundera has compiled a helpful infographic of 11 types of difficult customers and provided tips on how to handle them. It covers a wide variety of personalities, provides reasons for why the customers may be difficult to work with, and provides tactics to help deal with their problems in ways specific to their personalities. From Aggressive Abigail to Paul the Pessimist to Talkative Tammy, this fun and easy guide can help you make some of your most difficult customers your best ones!

Please include attribution to Fundera.com with this graphic.

11 Types of Difficult Customers and How to Handle Them

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