Articles from April 2021

3 practical ways to boost your small business’ image

Henry Brown writes about three ways you can build a strong image and reputation for your small business.

6 reasons small businesses can’t ignore AI any longer

Michael Deane explains how artificial intelligence can improve many aspects of your small business.

What your logo style says about your business

Reggie Moore discusses the importance of choosing the right logo for your small business.

Do these 3 things to make your office building more inviting for clients and employees

Henry Brown offers tips on how to make your small business office attractive for employees and for visiting clients.

Simple tips to keep small business costs down

James Daniels offers cost cutting tips for small business owners, including information on technology solutions that will save you money.

Why finding your niche is so important to a small business

Henry Brown explains the benefits of marketing a niche market for your small business.

How can companies gauge the impact of a pandemic?

Katie Tejada offers advice on how to mitigate the effects of the pandemic on your small business going forward in 2021.

Ways to connect with your target customer

Steve Conway suggests ways you can connect with target customers to keep drawing them back to your small business.

Going green with your small business? Don’t do it the wrong way

Henry Brown points to common mistakes small business owners make when taking their business green. Avoid these.

Mini-survey: Small business challenges and opportunities, right now

Michelle van Schouwen talks with small business owners about the challenges and opportunities they foresee for operating in 2021 as the COVID-19 pandemic continues.

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