Articles from July 2021

How to handle the legal side of your small business venture

Anita Ginsburg discusses the decisions you need to make regarding the legal structure and other legal matters of your new small business.

6 ways to improve the appearance of your office

Henry Brown suggests ways to enhance the appearance of your small business office.

Alternatives to a traditional office

Rosana Beechum suggests three affordable workspace options for small businesses and start-ups.

How to compete with the bigger brands in your industry

James Daniels suggests ways that smaller companies can successfully compete with bigger brands.

Competing with big players: Customer retention tips for small tech businesses

Ashely Wilson suggests ways that tech companies can improve customer retention.

Professional interview red flags and green lights for 2021: An employers’ guide

Michelle van Schouwen advises small business owners on what to look for when interviewing job candidates as they staff up again after the COVID-19 pandemic.

Conversations in my head: An ongoing chat between the reporter and the PR guy

Mark G. Auerbach offers reflections on how small businesses and nonprofits can do a better job with media relations by putting aside mistaken beliefs about the media.

Why investing in employee education benefits your small business

Henry Brown points out the many benefits of providing good employee training to the workers in your small business.

Why Instagram matters to a brand’s marketing strategy

Henry Brown explains the benefits of using Instragram to help with small business branding.

4 ways to improve your business’s physical space

Lizzie Weakley offers ideas on how to improve your office workspace as employees return to the office after the pandemic.

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