Articles from April 2022

Making good first impressions is key to small business success

Mark G. Auerbach offers important tips on how to make a great first impression when meeting potential new customers for your small business.

7 sales promotion ideas to drive sales

Amy Sloane offers ideas on sales promotional techniques for your small retail business.

Try these up-and-coming marketing techniques for your small business

Henry Brown suggests some marketing trends that might help your small business attract more customers.

Price negotiation during inflationary times

Michelle van Schouwen offers advice on how to negotiate prices with customers and vendors during an inflationary period.

Smart tips for building social capital as a solopreneur

Henry Brown offers tips on how to build a strong, influential network of contacts who will help you grow your business.

Top 8 benefits of going green for your small business

Henry Brown explains why going green in your small business will produce big benefits, including to your bottom line.

Why business sustainability starts with mindset

Henry Brown discusses how to build sustainability into your small business and why you should do this.

Run an efficient business with these simple strategies

Hannah Boothe offers tips on how to run an efficient, successful small business.

How to run an online business from home: Top tips for entrepreneurs

James Daniels offers ideas on how to assure the success of your new online small business.

Why your small business needs a fresh pair of eyes

Henry Brown discusses the values of seeking a fresh perspective on the operations of your small business.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover