Image by Ilderson Casu from Pixabay
By Henry Brown
Every eCommerce store needs sales to succeed. They won’t be able to keep running without the revenues that these sales generate. Getting enough of them can be difficult, however, and you’ll often find yourself thinking of ways to increase your sales.
The process can seem overwhelmingly complicated, but it doesn’t need to be as difficult as you’d think. Instead, it’s a matter of using a few specific tips and tricks. Three specific eCommerce tips stand out with this, as they’ll have a significant impact on your overall sales. It’s worth focusing on them to help get a recurring revenue coming in.
1) Use live chat
Quite a few potential customers will want to get in contact with you before they buy. They could do this for more than a few reasons, such as having questions about deliveries. If they’re forced to go off-site for this, you could end up losing out on the sale.
With a live chat feature, you let them get in touch without leaving the website. You can address all of their questions and concerns while pushing them along the sales cycle. While you’ll need to have a customer service professional on-hand to staff this, it’ll end up converting more customers than you’d think.
2) Optimize payment systems
Your customers will naturally need to make payments online to pay for your products. You should make doing this as easy as possible. By having as few steps as possible involved in this process, you’ll make sure customers get through it easily. Nobody wants to jump through multiple hoops to pay for something, so make sure your customers don’t have to.
While this could involve making some adjustments over time, it should lead to an increase in overall sales. It’s more than worth the effort.
3) Use more photos
People inherently focus on visuals more than they do with the written word. You’ll need to focus on this to help increase your sales. That doesn’t mean simply tossing a load of different pictures on your website. Instead, you should make sure they’re as high-quality as possible and show off your products in the best possible way.
Using these in the right way makes sure your website is as visually appealing as possible and helps sell your products. Including multiple pictures for each of your products is recommended. While you’ll need to invest in taking these, the long-term bump in sales is more than worth it.
Increase your online sales: Wrapping up
If you want to increase your sales in your eCommerce store, you’ll need to focus on quite a few areas. It shouldn’t need to be an overwhelming process, however. Instead, it’s a matter of making sure you focus on a few specific areas.
Using a live chat feature, adding more photos to your website, and optimizing your payment system are the most notable of these. While they could take a little time to get right, they’ll have more of an impact on your sales than you could think.
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Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.
