3 lesson from enterprise for businesses of all sizes

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By Becca Meyers

As you search for useful advice that will help your company, turn to the suggestions known to work. Use tried and true approaches for success when and where you can. Be sure to give any profit-producing ideas the opportunity to work for you.

With the tips below, your business will notice immediate and long-term benefits. Also, these suggestions will help you no matter the size of your company. Here are three lessons from successful enterprises that you should put to use.

Prevent technology issues from developing

You likely already know how even the smallest delay or interruption can be a drain on your company and cause loss of revenue. It’s not just your employees who have been impacted. You, too, have experienced technical issues. Whether it’s your team in the office, those working from home, or any of your road warriors, you can’t afford to have tech issues.

If you do not have an employee or team dedicated to your business’s tech needs, you have a ticking time-bomb in your hands. Expansion and technical-debt are among the most common reasons new and growing companies fail to meet their goals. For those of you who already have a tech department, you should seriously consider hiring information technology (IT), consultants. Outside IT professionals can benefit you right away and well on into the future.

Their expertise can be used to handle one-off tech needs, and you also can arrange ongoing managed IT services. When you choose the latter route, your business will have 24/7 support 365 days a year. Your network will be reliable, and all of your tech products will work the way they are intended to work. You can thwart cyber attacks and security breaches, too.

Choose a proven software stack

Finding the right technology for all your business needs is a daunting task. However, there are a variety of ‘stacks’ or groups of software that has been amply tested and proven to show results across companies of all sizes. You’ve likely heard praises for how Customer Relations Management (CRM) software can assist a sales team. If you are in the sales industry, you should jump at the opportunity for your staff to use the best sales CRM software for your industry, methodology, and product.

Even if you’re not an entirely sales-centric business, CRM and Content Management Software (CMS) software will help you integrate and visualize data, manage all your customer-facing and internal documents, manage communications, and more. With the right software, your company will be able to more than just house your important information, though. You all are able to send our better, error-proof communications and unlock all kinds of useful marketing tools. Also, your pipeline of potential leads will expand, and you can have your leads automatically generated.

Maximize your advertising and marketing opportunities

It’s critically important to use advertising and marketing to your advantage. More than anything, you need to control the message behind your brand. While many businesses are opting to market with in-house resources, large enterprises tend to approach marketing through an agency.

A public relations (PR) firm or marketing agency is worthy of to help facilitate all of your advertising and marketing needs. On top of controlling the message, they can help you gain press coverage, create a brand appeal, and help you figure out how to drive conversions. They can position you as an industry leader and an entity that gives back to its community. They typically provide an entire suite of creative services you will find to be useful, too. A reputable firm can help you, even if you have a marketing department.

You also will get assistance with your social media and your website. More than ever the public turns to social media for so many of its needs. Make sure you have a strong social media presence and be certain it’s integrated with your website.

When you have insight that is known to work, you must prioritize using it. In the end, bringing experts to help with marketing will not only deliver better ROI but also free up time to focus on your products and services.

While there are many lessons to be learned from large enterprises, small businesses are always at an advantage: they can shift quickly to address changing needs and landscapes. Nonetheless, there are many strategies that have been consistently tried with positive results and which can be implemented no matter the size of your business.


Becca Meyers is a java junkie from the West Coast. She enjoys dancing with her husband and has a knack for finding the next big indie boardgame. You can always find her sitting in her nook searching for vegan recipes.

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