3 marketing tools small businesses need to use

Image by Cheska Poon from Pixabay

By Henry Brown

Marketing can be a difficult area to get a grasp of, never mind to do effectively. It’s not something one person can do by themselves. At least, that’s the case without using a few tools and pieces of software.

Companies with a small budget might think they don’t have the funds to get these. With the right marketing tools for small businesses, that doesn’t need to be a problem. Three particular options should not only be budget-friendly, but also help improve your marketing efforts long-term.

Marketing tools for small businesses: 3 top picks

1) Automation software

Automation is seeping its way more and more into marketing every year, with it affecting multiple marketing areas. Email and social media marketing are some of the more notable places it’s being used.

There are more than a few benefits to using marketing automation software. It cuts down on the amount of time and effort you’ll need to put into your marketing, while making sure everything is as high-quality as possible.

Your marketing strategies will be more cost-effective and less time-consuming because of that. You can spend the extra time and funds on areas that need it more.

2) Image design software

Content is key to any effective marketing strategy. That goes far beyond simply the text you use. You’ll also need high-quality images to support your text and make your marketing materials much nicer. These images don’t come out of nowhere.

You’ll need to create these images, but going out and taking these pictures mightn’t be practical. High-quality image and graphic design software is a vital tool to this. It gives you a significant amount of control over the images while making sure they look as professional as possible.

The right software also lets you do this quickly and easily. While you might need to train yourself to use this software, it’ll reap dividends once you do.

3) Communication platforms

You’ll need to properly communicate your marketing strategies with various people, as well as to actually organize them. Social media and similar channels are great for reaching customers, but you’ll need different tools to communicate with appropriate team members.

You’ll need these to organize your strategies and make sure employees have a way to update and work on them. With the right communication platform, you can do that easily. When you’re choosing one, ensure it has:

-Project organizer

-Team chat area

-Team calendar

Once you have the right communication platform for your company, you can put together your marketing strategies much faster and with less effort.

Marketing tools for small businesses: Wrapping up

By choosing the right marketing tools for small businesses, you can improve your strategies more than you’d think, with this having an effect on visibility, sales, and revenue. You don’t need to break the bank to achieve this, however.

Communication platforms, automation software, and image design software can all be affordable, but highly effective. Once you’re using them, you should notice an immediate impact on your marketing efforts and strategies.

You don’t have a reason not to use them.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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