3 powerful content marketing strategies for small business owners

Image by Sophie Janotta from Pixabay

By Henry Brown

As a small business owner, every cent matters. Therefore, you expect every dime you spend on advertising or marketing to produce results and yield decent returns. Unfortunately, that’s not always the case, especially with certain marketing strategies.

One marketing strategy that has worked and continues to work for small business owners is content marketing. Done correctly, this can massively grow your revenues and transform your business. And the best part is that you can actually do it yourself.

But as with all worthwhile ventures, it has to be done correctly. In this article, we’ll share some of the most effective content marketing strategies that you can deploy to enjoy amazing success.

Repurpose your content

If you publish your informational content on a blog, consider having them transcribed into audios, videos, blurbs, images, and infographics. This is a great way to drive even more traffic to your website and get maximum utility out of every content. Here’s a rough outline of how to do that:

– Create and publish the blog post

– Take excerpts of the post, break them down into small blurbs 140 characters or less and queue them up to publish 3 times a day for as long as necessary on Twitter

– Shoot a 1-5 minute video capturing the essence of the blog post and upload it to Youtube. Then, embed that video in your blog post

– Have the text transcribed and uploaded to a podcast directory or your host, and voila, you have your own podcast

– Capture the essence of your ideas in an infographic

Always publish practical problem-solving content

There’s a ton of fluff pieces that don’t solve your audience’s problems. You want to be different with the kind of content that you publish on your website or other channels that you use.

So, create only actionable content that helps people. Your content should be able to take a reader from point A to B. The goal and purpose of every content piece is to ensure that your readers are better equipped and empowered after viewing your content.

For example, let’s say you own a review-type site and are comparing ZenBusiness with LegalZoom. Your comparison should have all the information including vital ones like ZenBusiness pricing vs LegalZoom’s pricing. The review should be so exhaustive that the reader won’t need to visit any other website in order to make an informed decision.

Create round-up content

Since you’re probably on a marketing budget, here’s a great idea that’s guaranteed to drive a horde of traffic to your website if used correctly. Pick a hot-button issue in your industry, contact top industry leaders, and ask their opinions on that issue.

Then, create a blog post with their takes on the issue and publish it. Then, contact each of them, informing them that the content is live. Then provide them with a link that they can share with their audience.

This is called round-up content. Done well, this can drive a ton of new visitors to your business, resulting in solid revenues. Just make sure you have a way to collect the new visitors’ contacts –a lead magnet should do the trick.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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