3 practical ways to boost your small business’ image

Image by mohamed Hassan from Pixabay

By Henry Brown

Image is everything in the business world, and it explains why most business owners go to great lengths to create a receptive appeal for their company. Your clients and customers will judge your entity based on how comfortable you make them feel. According to Smart Insights, 86% of customers pay more or are willing to return to do business with a company that gives them a positive experience. How can your business improve its image and enhance customer satisfaction? Find out more here.

Aesthetic appeal of your premises

In more simple terms, this is the curb appeal of your company’s physical location. Your business’s core isn’t only in the service or product you offer, but from the first impression, you also make. From the building itself to the structural painting, foliage, and even the driveway, your customer will form a lasting opinion of you. Regarding the driveway leading to your company’s parking lot, don’t ignore potholes or uneven surfaces that develop on it.

Today, technological advancements make it possible to keep your company’s driveway and parking lot looking smooth, presentable, and visually appealing. You need Asphalt sealcoating to protect your parking lot grounds from breaking down. Moreover, your curb appeal should include a high degree of cleanliness to give your business a positive impression in your workers’ and customers’ minds.

Be more eco-friendly

Environmental sustainability is gaining impressive traction worldwide. For businesses adopting this strategy, it’s an indication of a lifelong commitment to ‘healing’ the environment and pushing the greener world agenda. According to the Global Reporting Initiative, close to 10,000 American companies have already adopted the sustainability guidelines and are actively pursuing them in all business operations.

Therefore, if you’re thinking of ways and means to boost your business’ image, consider becoming eco-friendly as well. It’s worth noting that there are measures taken to ensure that companies stick to their word of remaining eco-friendly for good.

As you work towards being sustainable, how much paper do you use in your business? Even more, do you practice energy-saving measures for your company? These are only a few examples of practical things you can do to become eco-friendly.

Focus on providing the highest quality product or service

Never go into business just for the sake of making ends meet. Before venturing, you should consider what you’ve got to offer the customer. Is your product or service of a high standard that meets their needs? When you focus on developing the best product or providing high-quality service, you create a conducive platform to boost your company image. Your clients and customers will associate your brand with quality, resulting in loyalty.

There are countless ways to boost your business’ image, starting right from the parking lot. Avoid becoming complacent after recording some positive growth as image building is a continuous process. When you fail to review your activities, you risk a high chance of losing the customers and clients you worked so hard to get in the first place.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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