4 tips for finding the best merch supplier for your small business

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By Rachelle Wilber

If you’re a small business owner who is looking to increase your product offerings, finding the right merch supplier is of utmost importance. After all, without quality t-shirts, mugs, or hats with your logo and branding on them, customers won’t be able to show their support for your business. Here are four tips for finding the best merch supplier for your small business.

Assess your needs

Before you search for suppliers, take some time to assess what type of merchandise you want and how much you need. Do you want a specific style of t-shirt? Do you need hats or mugs? How many items do you need? Knowing these answers will help narrow your search and make finding a supplier that meets your needs easier. You should also know your budget and if there are any time constraints regarding when you need the product.

Research reputation and reviews

Once you have an idea of what kind of supplier would be best suited for your needs, start researching their reputation and reviews online. Check out third-party review sites to get unbiased feedback from past customers about their experiences with the company. This will help give you an idea of their quality and customer service before committing to working with them. You can also ask around other business owners you know to see where they get their products from and if they’re happy with the merch.

Get samples

Seeing is believing; that’s why it’s important to ask for samples before making any decisions about which supplier to go with. Ask each potential supplier if they can provide samples so that you can see the quality of the products in person. Then you can determine if they fit within your budget and aesthetic preferences. That way, whether you’re looking for the perfect graphic t-shirts or a custom private label cap manufacturer, you’ll get the best product for your business.

Negotiate prices and delivery times

Once you’ve done your research and found a couple of potential suppliers, it’s important to take the next step and start negotiating. Negotiating prices and delivery times can make all the difference when it comes to finding the best supplier for your business needs. When you negotiate with suppliers, be sure to express what is most important to you. Whether that’s getting a better price on bulk orders or needing merchandise delivered faster than usual.

Suppliers may also be willing to provide discounts for long-term contracts or loyalty programs to incentivize repeat customers. Additionally, don’t hesitate to ask about any additional services they offer, such as artwork design or custom packaging options that could help add value to your products.

Quality merchandise with your logo and branding is essential for any small business looking to grow its customer base and spread awareness about its brand cost-effectively. By following these four tips when searching for a merch supplier, small business owners can ensure that they are getting high-quality products at competitive prices from reputable companies with fast turnaround times. With these tips in mind, finding the perfect merch supplier for your small business should be a breeze.


Rachelle Wilber is a freelance writer living in the San Diego, California, area. She graduated from San Diego State University with her bachelor’s degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter: @RachelleWilber

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