4 ways to grow your small business

By James Daniels

Starting a business can be extremely lucrative, but you will need to work hard to make your company successful. Expanding your business and increasing profits can seem like a challenge, but there are plenty of ways to achieve your goals and objectives. Here are four straightforward ways to grow your small business today:

Deliver great customer service

Your business will not grow if you don’t provide great customer service. According to statistics on oberlo.co.uk, “84% of consumers said that customer service is one of the most important factors when deciding whether to buy from a company or not.”

Consumers place a high value on the customer experience, and you must focus on maintaining a consistent and quality service. Treat every customer as an individual and show that you appreciate their business by offering things like customer loyalty schemes and promotions.

You must also attract and retain quality staff with the skills and expertise to offer great customer service. Remember that your employees are the face of your brand, so it pays to invest in your recruitment.

Invest in powerful marketing strategies

Powerful advertising and marketing are some of the most effective ways to grow your small business and increase sales and profits. You should allocate a healthy percentage of your budget towards promoting your brand and products. Experiment with different marketing tactics to find what works best for your business and audience.

Social media is a powerful tool that should form a key part of your marketing strategy. Use social channels to connect with your customers, develop meaningful relationships, and build your presence online. Take a look at this article by The UK Domain for tips on how to create an effective social media strategy for your small business.

Outsource business activities

Outsourcing is one of the easiest ways to expand your business operations and grow your small business. You may not need to outsource activities in the early stages of your business, but it’s likely to become essential as your company grows. Outsourcing will allow you to focus on your core business activities and grow your business faster.

You can choose to outsource various small business activities, including accounting, admin, and marketing. Many small businesses also choose to partner with an ecommerce fulfilment company. Ecommerce specialists will help you grow your business by ensuring that your order fulfilment is fast, accurate, and reliable.

Build your brand image

Your brand image will play a vital role in the profitability and overall success of your small business. Consumers choose to buy from companies that they know and trust. This is why you must build a credible and reputable brand.

You can improve your company’s image by communicating your brand’s values, offering consistent customer service, and tailoring your content and products to your intended audience. Adopting green practices and showing support for sustainability can also boost your brand image and help you attract eco-conscious customers. You can become more eco-friendly by switching to digital processes and introducing a recycling scheme in the workplace.


James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.

1 comment

  1. Mellisa says:

    Yes, I do agree that outsourcing is the easiest way to expand your business operations and grow your small business. This is the best thing we can do for a startup. Outsourcing can help to grow a small business in so many ways. Thanks for this amazing write-up. Keep sharing more content like this.

Leave a Reply

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover