5 branding strategies for your small business on a budget

Image by Steve Buissinne from Pixabay

By Henry Brown

As a small business owner, you must find ways of marketing your company without spending too much money. It can be difficult and frustrating to come up with branding strategies that are both effective and inexpensive. Here are five ways to use your limited budget to create a strong brand for your company.

Define your brand identity

The first step in defining your brand is to know what you’re trying to accomplish with the business, which involves identifying what makes up that company. Once you have determined your company’s identity, the next step should be figuring out who their target audience is to try and attract them through various branding methods.

It may be difficult for small businesses on a budget to develop an effective strategy towards attracting customers. However, there are many ways for small businesses on a budget to establish a practical approach towards attracting customers while staying within their means:

Advertise at places where there will likely be people more inclined to patronize local establishments rather than chains

– Create promotional items like pens or t-shirts (or even things as inexpensive as stickers) that incorporate both the logo/brand as well as the company’s phone number

– Design a website that is both attractive and easy to navigate

Design your logo and website

Designing a logo and website is the next step to branding your small business. Here are five ways you can do it without breaking the bank.

Use an online resource like Canva or Fiverr, which offers templates with free logos that only take seconds to modify. For $20-$40, they provide custom-designed ones as well!

– If you are a DIY fanatic, then this is the best option for you. Make your own by using Adobe Photoshop (or Gimp) without any special skills necessary; grab a template from Google Images and start tweaking it! It takes time, but for under $100, this option could be great if you’re willing to put in the effort. To create something customized, download fonts of choice onto your computer before starting the design. You can check out DaFont.com for some suggestions to get you started.

– You can also choose to use a design agency that will take in your needs and expectations and help you transform them into a reality. Though it might be expensive, you can efficiently work on a payment plan that will favor both of you, and you will be sure of the results.

– Some people usually choose to work within their circle and network by asking a good friend skilled at design. You can ask them to do it on the side and trade out their skills for something they need, like new business cards!

– You can also find less expensive online options but still great options by checking sites like Upwork, where freelancers bid on projects with prices ranging from $25 to $1000+ depending on individual skill level and availability of time.

– Suppose you’re not comfortable with any of these options. In that case, these places offer several free logo design templates like VectorStock and other websites that offer creative resources for small businesses, such as The Noun Project and BlendSwap. You can find these through an online search or even on Pinterest!

Who knows? With the help of your friends and some creativity, you may find yourself saving money while also finding a more personalized look to suit your brand’s needs!

Provide services to existing customer needs

Every customer is an opportunity for growth. Therefore, you should aim to have them feel like they belong when they encounter anything related to your business from their first encounter online or in-person through any interactions at the point of sale. You should also provide support during transitions, such as moving locations or updating logos.

To achieve a satisfied company, you need to ensure that you streamline all departments to work in harmony and sync with the same level of quality. In addition, ensure you train each department to boost the customer’s market ratings, thus creating your niche. It is a good and inexpensive way of gaining in on your competitors in the industry.

What if you don’t have much money?

If this sounds like where you find yourself right now, take heart! The good news is that there’s still plenty you can do on a budget to get started with some essential brand awareness. The most recommended way is starting small and focusing on one aspect of your business at a time. For example, if you don’t have the funds to invest in a new logo or redesign but are considering updating some signage for an upcoming event, start there!

The key is finding ways to get started with branding and build momentum along the way so that more significant investments can be considered as needs arise going forward. To provide services to existing customer needs, you need a strategy. Here are simple methods that you can use:

– Find out what your customers want from you, that is, identify current needs and give them to them in unexpected ways. This way, they will never forget that you have an answer when their problem arises. For example, if one of your clients is looking for storage, then offer them something else such as laundry or trash removal until the space becomes available when they need it most.

– Create content about topics related to your industry but not directly tied with promoting yourself (avoid spammy “buy this now” posts). Sharing articles can help create trust between you and potential new customers

– Make sure your website is easy to navigate and has the potential information customers are looking for, such as special deals, contact info, hours of operation, and others

– Use social media ads to attract new customers by targeting people interested in what you have to offer. Alternatively, create a strategy that’s focused on buying behavior rather than just posting

– Use free tools like Google Adwords Keyword Planner and Facebook Ads Manager so you can tailor your marketing campaign more effectively without breaking the bank!

Seek partnership with authoritative brands in the industry

Partner with an established brand that is well-known among people who might be interested in what you have to offer: This strategy will allow you to market, advertise, distribute and sell your products through their channels at no cost other than sharing equity, if any, on sales generated by marketing investment made by both parties for specific periods.

This type of partnership also has risks as another company could buy out the larger partner, which means they would acquire all assets, including yours. Be sure to accurately assess the risk of this strategy for your business before committing to it. With a smaller price tag than acquisitions or mergers, partnerships can lead to long-term growth opportunities while still ensuring security if a large customer buys out the other company.

You can also look into the franchising option. Besides giving you a platform to grow as a business, you also get the marketing services that will be an excellent place to start, especially for startups.

Provide services on time and with excellent quality

You want to provide excellent service, but sometimes it feels like there isn’t enough time in the day. Especially if you’re running your own small business on a budget, that doesn’t mean that quality and timeliness are out of reach, though. Here are five ways to make sure deliver fast with excellent results:

Make sure deadlines are clear and understood. This way, everyone is on the same page, which will make it easier to get work done quickly while still delivering quality results. Scheduling an hour at a time can help you keep track of how much time you’re spending so that projects don’t go over budget or linger too long without accomplishing anything

– Don’t underestimate your abilities. Sometimes the task seems impossible because there are so many things to do! But if we break them down into smaller tasks, they seem more manageable and less overwhelming. You’ll find yourself getting through these tasks with ease before you know it!

– Start early in the day, it’s tempting to spend all morning checking email and social media, but it’s much better if you spend the morning planning out how to get things done. Start with your most important task for the day and work down from there so that you can account for everything at a glance.

– Talk about projects ahead of time with coworkers. Communication is key to success. It doesn’t matter what kind of business you’re running; communication solves all sorts of problems! Share ideas and thoughts openly before getting overwhelmed by them, which will help solve any issues faster than they would have otherwise happened.


Despite the challenges of branding on a budget, it is possible to create a powerful brand for your small business. You need to understand what you can do and how much time you will be investing to make this happen. With these five strategies, you will surely be on your way to success!


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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