5 customer-friendly additions you can make to your small business

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By Lizzie Weakley

When you run a business, you know much of your success ultimately comes down to not only keeping your current customers happy, but also attracting new customers to find out what your business is all about. To do so, you will need to always come up with new additions to your business that are customer-friendly. Rather than lose out to your competitors, here are five additions you can make to your business that will put smiles on the faces of your customers.

Outdoor seating

If you have a restaurant, coffee shop, or similar business, consider adding an outdoor seating area for customers to dine or just relax. A great way to attract new customers, you may see your business boom when the weather is beautiful.

Bike racks

Should you live in a town or city where many people ride bicycles as a form of transportation, add some bike racks to your business. This not only shows you are keeping up with the times, but it also encourages bike riders to stop by your business to buy whatever you’re selling. As an added bonus, the bike racks will also let riders safely secure their bikes, giving them peace of mind that nothing will get stolen. This will allow them to spend more time in your business.

Free stuff

Hardly anybody can resist getting something for free. Thus, if you start offering free items when customers spend a certain amount of money or buy certain products or services, your business will see a big increase in customer satisfaction and positive reviews. This can be something as simple as a free cup of coffee, hats featuring your business name, or anything else of your choosing.


If you have a retail business of any size, consider adding a greeter at your front door. Though you may initially think most customers don’t pay attention to this person, you are wrong. In fact, being greeted with a smile and some kind words can immediately give customers, especially new ones, a very good impression of your business. Should a customer have questions, your greeter can instantly direct them to the person who can help solve their problem.

Customer loyalty program

Finally, consider adding a customer loyalty program to your business. Unlike in years past, these programs are not just for big-box stores. By letting customers join such a program, they can ultimately find themselves getting big discounts on your products or services, which will always keep them coming back year after year.

Once you implement any of these customer-friendly additions into your business, you will have new and existing customers who are eager to spend more of their hard-earned money with your company.


Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her husky, Snowball.

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