5 great reasons to use influencer marketing

Image by Gerd Altmann from Pixabay

By Henry Brown

When it comes to online marketing, the influencer is king. It’s impossible to scroll through Instagram without seeing swathes of people promoting products or services to their many millions of followers.

These influencers, such as Amber Diamond, are seemingly ordinary people who have grown their following and have created trust and authority around their own personal brand. If one of these influencers were to sing the praises of your business to their fan base, you would be guaranteed to see a huge surge in awareness and sales.

Influencer marketing is growing in popularity, and more and more brands are relying on these endorsements to promote products and services, raise their profile, and maximize profits.

If you’re still unconvinced, here are five great reasons to use influencers in your digital marketing strategy.

It works

Whatever your business goals – sales, leads, engagement, awareness – influencer marketing can help you achieve them. Leveraging relevant and trusted influencers to promote your product or service will generate interest and organic traffic, thereby driving conversions through the sales funnel. For every dollar spent on influencer marketing, brands earn on average $6.50, making it a cost-effective marketing strategy and a great return on your investment.

It is time-efficient

When you use trusted influencers to promote your product, they are effectively doing your marketing for you. They will create their own social media posts about your brand and share this content with their followers. Creating marketing campaigns takes a lot of time, so this frees you up to focus your efforts on other areas of your marketing while still enjoying the results of influencer engagement.

It builds credibility and trust

Two-thirds of consumers claim not to trust traditional marketing from brands, and that’s why it’s so effective to have a trusted third-party promote your business. When consumers make purchases, the vast majority read online reviews and seek influencers’ advice, as many people do not trust what brands have to say. Using influencers builds your credibility and trust, giving your customers a more positive view of your brand and increasing the likelihood of purchase.

It boosts your SEO

If influencers regularly talk up your brand on their blog or website, they will undoubtedly incorporate plenty of links to your site from theirs. As any digital marketing expert will know, backlinks from a trusted source are hugely beneficial for your search engine rankings. As a result of investing in influencer marketing, you will start to see a lot more visitors to your site from organic search.

Your competitors use it

If influencer marketing’s various benefits haven’t convinced you, then consider the fact that there is a good chance your competitors are already using it. More than 75% of marketers are using influencers as a marketing tool, so if you don’t want to get left behind in your industry, it’s time to start considering it.

There are so many reasons to consider using influencers in your digital marketing strategy, and these are just a few of them. If you need help using influencer marketing to promote your brand, consider outsourcing your needs to one of the many agencies that specialize in this area.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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