5 great tools to help get your small business off the ground

Image by Gerd Altmann from Pixabay

By Samantha Higgins

If you’re just starting out with your business, you’ve likely got a lot on your plate. You’re searching for qualified staff to help you bring your professional aspirations to life. You may also be looking for a retail location and a team who will be in charge of marketing and promotion. And even if you’re as prepared as you can be, you’ll still face some challenges and even rejections.

If you’re a new business owner, you may feel that you can only make money if you’re spending hundreds or thousands of your own dollars to get your business off the ground. While it’s usually ideal to have some outside help in certain areas, there are some things you can do yourself to set your company up for success.

Here are five things you can do to enhance the success of your new small business.

-A logo maker

A program that helps you make a logo is important. Your small business needs a visually appealing, professional logo that will increase brand recognition. If you’re just starting out with your business, the free logo maker from companies like Delux helps you finalize your logo before you display it on your products, website, and social media. Logo maker software allows you to choose templates that are specific to your industry. Once you find a color and design scheme that works for you, you can finalize your design and pay a one-time fee. This helps you stay within your company budget since you won’t have to pay for drafts and revisions.

-A website builder

It’s important that you have an aesthetically pleasing and well-functioning website to be competitive in today’s market. However, it can be expensive to hire a professional web designer when you’re trying to get your company off the ground. WordPress is a great choice for creating your business website. You can also choose programs like Themeforest, which offers you a variety of WordPress themes you can select and purchase for your website. You can even see how the website will look when you import your content and you can watch a few tutorials to make sure you put everything in the right place.

If you feel you may need help in this area, it might be a good idea to get help from business transformation services. These services are a great way to see where you are at technologically in your business and can help you create a better platform to reach potential costumers.


When you’re starting a business, it’s easy to become distracted. Even when you’re online doing research, you may get sidetracked watching your favorite shows or movies. Even if you’re not addicted to being online, you may still find that social and family obligations can temporarily take you away from your professional goals.

Of course, you should have downtime every now and then. In fact, you should always schedule some time to do something fulfilling and relaxing. However, if you’re spending too many hours on frivolous tasks, you may need to reevaluate your schedule so you can stick to your deadlines for opening your business or introducing a new product to consumers.


It’s no secret that starting a small business is a challenge. That’s why you have to come up with a solid plan to grow and maintain your company. CEO Clate Mask asserts that when his company, Keap, was getting started, he’d maxed out his credit cards and put his family under financial strain. Mask says it’s important to remember why you’re passionate about your business so you can keep moving forward. Even if you find yourself exhausted after the first few years, it’s crucial to take a step back and remember why you got into business in the first place. Continue to check in with your friends and family and stay connected to your mentors so you can exercise balance while you continue to strive for success.

-Take some time away

To ensure the success and growth of your company, you have to take some time away from your business. Surprisingly, this will help you concentrate more on what you need to do to do in terms of shipping products, creating new online marketing campaigns, and improving your customer service strategies.

You can step away from your business for an hour or two each week, a few days out of the month, or for an extended period every quarter. During this time you should be reading, networking, going to conferences, and doing other things that motivate you and enrich you mentally.

It can be hard to plan for the future of your company if you’re always consumed with the daily responsibilities of running a business. Carving some time out to think about how you want your business to grow and coming up with a solid plan can help you achieve success sooner than you think.


Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon, with her husband. She loves kayaking and reading creative non-fiction.

Leave a Reply

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover