5 helpful tools your small business should be using

Image by mohamed Hassan from Pixabay

By Sierra Powell

Many developments are occurring in the corporate world as the digital world expands. Technology can assist both large and small businesses in managing their daily operations. Investing in the right tools will help you save money and time.

Here are the tools you can invest in your company to ensure smooth operations as it grows.

– Email softwares

A customer doesn’t need to visit your physical store. Make use of email as a marketing tool for your business. Look for the best email software that includes automated tools to ensure that you send helpful content to your clients.

If you have a website, you can use software to get email addresses from new visitors. Collecting emails makes it simple to keep potential customers interested, and entice them back to your shop. Email marketing tools are the most effective way to keep clients informed of new items, instruct them about purchasing, and establish a positive relationship.

– Text messaging tool

When it comes to running a company, effective communication is crucial. A business needs to have mass texting to reach out to a broader audience at the same time. Bulk SMS tools allow you to connect with your employees or clients and customers directly from your phone or via a web-based application. You can also use mass texting as a marketing tool since it is an effective way of getting your customer’s attention.

Mass texting software has a feature that allows you to personalize your text and picture messages with your name or the business name. Besides, the software makes it easy to import contacts of your existing clients from excel. You also have the option of filtering invalid numbers and landline numbers from your list.

– Social media management tool

There are many advantages of having a social media presence in today’s business. To interact with your audience, you may have a website or a solid social media presence. With most people using social media, maintaining a strong online presence is the most effective way to operate a successful company.

However, simply creating a Facebook page or any other social media account is insufficient without being active, and maintaining the account. Get a tool to help you manage your pages, particularly if you have a lot of them. The tool would make scheduling posts for all platforms a breeze. Since you can access all of your accounts from a single portal, it’s also a simple way to brand all of your websites.

– Tools to handle your expenses

Employees, rent, and utility bills must all get paid for a company to expand. There are a variety of tools that can assist you with accounting and keeping the books in order. These tools provide accounting and report capabilities, allowing you to generate and scan invoices, as well as scan receipts directly into the system. Wave is one of the tools to consider.

– Customer relationship platform

Get a customer relationship management tool like HubSpot to help you find hidden sales, attract and keep customers. The tool makes it simple to keep track of your past, new, or future clients from the first day of contact with your marketing and sales funnel.

Make use of this tool to strengthen the client relationships. Furthermore, this tool will play an essential role in making data-driven decisions to help the business thrive. Through this app, you can keep track of your clients, and know who to contact for referrals or repeat business.

Gone are the days when small businesses were running by hand. There are resources that your company can use to make day-to-day operations go more smoothly and give you more time to concentrate on other things. The tools listed above will assist you in running and growing your company.


Sierra Powell graduated from the University of Oklahoma with a major in Mass Communications and a minor in Writing. When she’s not writing, she loves to cook, sew, and go hiking with her dogs.

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