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By James Daniels

If you are going to be unveiling a physical store for your new business, then first impressions are really going to count. A new store gives you the opportunity to show off design features of your brand, aesthetically pleasing layouts and interiors, as well as face-to-face customer service — all while promoting your new brand and product.

Here are five tips so that your new business store can begin smoothly.

– Location is everything

You should always do your research when it comes to where you should open your business store. You should ideally be in the central hub of where your target market is most likely to shop.

You also want to make sure your store is easy to get to, as well as having customer facilities (such as parking facilities), although this may not be possible depending on where you are opting for.

Overall, location should be about prime position for your new store.

– Include accessibility

Ensure that everyone feels welcome and is able to use your store comfortably by including accessibility extras. Think about ramps, handrails and any extra assistance with shopping or the checkout process which could help those with a disability.

– Use professional signage

Your display and signage are the first things people are going to see of your new store. If they have not researched your store beforehand, this may also be the very first thing people see relating to your brand if they stumble across your store.

That is why professional business signage is so important: to give the right first impression, clearly state your name and logo and draw consumers’ attention. You should always seek professional signage, like with www.mandoemedia.com/, to best show off your business store display.

– Promote a safe atmosphere

You want your customers to feel welcome and safe. Any extra features you can implement to help with this will make sure your customers have an enjoyable store experience.

You should think about:

– Having an attendant at the door

– Having an open space where everyone can clearly be seen

– Having enough staff members around to help

– Having security cameras or other security systems installed

– Implementing background noise or music to ensure it is not too silent in store

– Have changing room attendants on hand at all times

– Having secure payment systems in place with a secure till process

– Find the right balance with customer service

In-store customer service can really make for a positive experience, and sometimes there is nothing like face-to-face interactions when you are browsing a store. However, too much overwhelming customer service may make your customers feel pressured or uncomfortable. While it is important to be on hand and converse with your customers, try to avoid tailing them, talking to them too much or putting pressure on them to buy.

Final thoughts

Despite the rise in popularity of online shopping, an in-store shopping experience is still an exciting and positive one, with many consumers preferring a face-to-face experience and the opportunity to see a product in person before buying. The way you manage and design your store can make the experience even more positive using these five tips.

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James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.