5 ways to boost the curb appeal of your small business

By James Daniels

Did you know that one way to make your business more competitive, get more attention from customers, and improve brand awareness is to boost its curb appeal? By putting care, money, and effort into the exterior of the business you will be making wise investments in the business as a whole, and you’ll be able to reap all kinds of benefits. It also helps to give employees a greater sense of pride, happiness and level of job satisfaction by working in a business that looks and feels professional. Here are some great ways to boost the curb appeal of your business.

Use greenery and bright flowers to add interest

A very simple and highly effective tip is to use greenery and bright flowers to give your business interest and beauty. You don’t have to go overboard with highly manicured gardens that require a lot of care and maintenance. You can keep things simple by choosing perennials that come back each year and are native to the area so that they flourish.

If you don’t want to deal with a landscaping project, opt for oversized standing or hanging planters that you can fill with lovely bright flowers.

Hire a landscaping crew to maintain the exterior

While we’re talking about greenery, it’s also a good idea to hire a professional landscaping crew that can stay on top of grass cutting, and weed control, making sure the gardens are maintained and that the outdoors looks fresh at all times. Typically, these companies allow you to choose your package, so you can keep things basic or more involved such as applying fertilizer, aerating the lawn, seeding and so forth.

Give the parking lot a makeover

Another highly effective way to boost the curb appeal is to give the parking lot a makeover. Commercial parking lot maintenance should not be underestimated; a well-cared-for lot with asphalt that is smooth, free of cracks and potholes, and where the lines on the parking spots are visible gives the impression that the business is well-run and cares about its customers and the impression it’s making. It even helps to make the exterior appear professional.

Install new eye-catching signage

Want to grab the eye of a potential customer? Then it may be worth installing a modern new sign. The exterior sign needs to be highly visible, with a font that is easy to read, and it should be illuminated in some way. The sign is also a great way for your company to stand out from the others on the street, or in that block of buildings.

Provide ample exterior lighting

Exterior lighting works in two ways: it ensures the parking lot and exterior are safe to navigate in the evening or early morning hours and it adds style to the business. Just like with the sign, be sure to pick lighting that feels modern and fresh. You are trying to create a whole vibe with the exterior.

Using all these tips will help to boost the curb appeal of your business and get it noticed.


James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.

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