6 copywriting tips to grow your small business

Image by Joseph Mucira from Pixabay

By Emma Miller

Writing copy for marketing or other types of advertising is known as copywriting. The written content is made to increase brand recognition and ultimately convince someone to take a particular action. It is also referred to as copy or sales copy. Good copywriting can significantly improve your company’s revenues and draw in more clients.

Get to know your audience first

You must first be familiar with your ideal customer in order to effectively engage them with the material you publish on your website. That means understanding their issues, requirements, and weak spots. The strength of a company’s brand is one of its most distinguishing characteristics.

Real importance should be placed on comprehending branding in its entirety. The process of developing a brand identity should be ongoing and encompass all of your resources. This is how successful companies establish their brands as household names.

Identify your unique qualities

Prospects must have a cause to stay loyal to your company. Knowing what makes you different from the competition and what makes you special is essential. Once you are aware of what makes your company distinct and remarkable, you can explain that to potential customers.

You can call your product “amazing” and “the best,” but those are platitudes with little real meaning. Showcase your unique selling points to customers. Describe how you can better solve their issues. That will encourage people to act.

Write in the voice of your audience

If you want to engage your audience on a personal level with your copywriting, you need to speak in a friendly, casual tone.  An expert copywriter uses terms your reader is familiar with and knows to write in a way that informs and persuades. Aim to keep your product pages and all other information brief, clear, sincere, and, if at all possible, non-technical.

The idea is to make it simple and engaging for your prospects to connect with your brand and buy your products. Shorten your sentences and use fewer words. Instead of only highlighting your brand’s positive attributes, emphasize what it can achieve for the customer. Avoid using the passive voice when writing.

Share your story

In marketing, presenting a compelling story attracts potential customers and helps them along the customer journey. It makes your online store more approachable. Prospects start to develop an emotional bond with the company’s history and its founders. Long after visitors leave your website, your tale may still leave a lasting impression.

It might mean the difference between a potential customer loving your brand and disregarding it. Focus on the customer and what they will be able to do and experience after they engage with your brand when telling the story. Make people want to be a part of your tale through your copywriting by emphasizing how it will benefit their life.

Think of a catchy headline

The title should grab the reader’s interest and encourage them to continue reading. If you lose them at the headline, you could never again see that possibility. Start by asking them a question that speaks to their need or issue. You want to captivate them and compel them to read the next line.

The initial sentence should also compel readers to read the following one. It’s crucial to capture the reader’s interest immediately. They should be able to infer how your e-commerce brand will benefit them from the headline and first paragraph. If they don’t, they won’t have the incentive to hang around on your website.

Write a copy that’s easy to scan

Try to create a scannable text that enables the reader to easily find what they’re looking for after you’ve nailed the heading and the first sentence. Your potential customers want to gather information, understand why they should be concerned, and then decide that they may move on with their day. As you assist them in locating what they require, urge them to respond to the call to action.


Your company may succeed or fail based on your copywriting. Your abilities have an impact on your ability to communicate with clients both directly and indirectly. Good writing evokes feelings, provides information, and guides readers toward a purchase.


Emma Miller is a Sydney-based writer with a degree in marketing. Interested in digital marketing, social media, start-ups, and the latest trends. She’s a contributor at BizzMark Blog.


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