6 ways you can engage with your audience online

Adding a FAQ section to your small business website will improve customer service.

By Henry Brown

Small business websites often neglect the importance of support and communication, and fail to impress their visitors and potential customers. If you are looking to find more ways of engaging with your audience online, you will need to think outside of the box, and implement changes that will help potential customers find out as much about your offer as possible in the shortest period of time. Below you will find six ways you can change your online marketing to be more customer-focused.

-Straight to the point web design

It is important that you make your website easy to navigate. On the first page, you need to display your contact information, your clear brand message, and the reason why your visitors should choose you, instead of the competition. If you fail to communicate your unique selling proposition on the landing page of your site, you will never get people to stay and want to find out more about your business. Make sure you display the important features of your business as well as the benefits of your offer to your potential customers.

-Social media integration

You cannot live without social media in the 21st century. Make sure that your social media activity and posts are displayed on your site. As a minimum, you should create a professional business profile on Google Plus, Facebook, Twitter, and LinkedIn. Capture traffic and encourage your visitors to check out your website. Create competitions and offers on social media pages, so you can attract your market’s attention and drive them to your unique offers. Encourage your website visitors to share your pages and blog posts on social media, so you can benefit from more traffic and engagement.

Web chat

If you offer a complicated service, such as legal advice, you might want to create a live web chat on your website and social media profiles. This will make it easy for your potential customers to get answers to their questions; this will help them build trust that you can handle their business or project. Find out more about unique web chat applications for law firms at https://www.fosterwebmarketing.com/practice_areas/law-firm-website-designs.cfm and browse templates and plugins that would help you connect with your market. Let your customers provide you feedback, and help them solve their issues fast through online chat.

FAQ section

You might want to create a Frequently Asked Questions section on your site, so you don’t have to deal with answering the same question over and over again. List the common questions and answers on a page, and help your customers decide whether or not your offer is for them. If they find out the answer themselves, they will be happier to come on board than if they have to call you for an answer. You can save time, communicate transparency, and serve your customers better by integrating a FAQ page in your website.

Online messaging apps

If you want your potential buyers to be able to ask questions before they buy from you, be available through Skype, VoIP applications, and other channels. Create a “call now” button on your website and Facebook page, and use Facebook Messenger for business. Make it easy for customers to get in touch with you. Some people don’t want to make phone calls, or want an instant answer. You can improve your customer service and get instant feedback from your buyers if you make it simple to contact you.

Webinars and live broadcasts

You can hold webinars online to educate your audience. If you are selling an information product online, you can create a buzz about a new release or tell your market more about the benefits of using the product. Webinars can be great for getting instant reaction from your target market, and finding out more about the concerns your customers might have, so you can address them in further communication. Live broadcasts and webinars are great for market research and finding out more about the demand for a new product.

If you want to be there all the time for your customers and serve them better than the competition, you need to adjust your web design and integrate some automated tools to keep them engaged. Several plugins and software are freely available for website owners today to do just that. Use them to build better customer relations and differentiate your brand.

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Henry Brown is an online marketing executive. When he isn’t talking shop he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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