7 reasons webinars are great for your business

Image by sandeep darji from Pixabay

By Tracie Johnson

As a small business owner, your natural concern is to increase your level of sales. There are quite a few ways you can reach this crucial goal. The most effective of them revolves around increasing your total level of exposure. One of the very best tactics you can use will be to create a regular series of webinars. Here are 7 reasons why you need to do so.

1) They’re easy and cost effective to create

The best thing about a webinar is how easy it is to create. All you need to do is set up your live streaming session at a certain place, date, and time. You can do it via a Skype or Zoom session or over one of the major social media channels. This will give you the ability to reach thousands of people at once. You can then archive it to reach even more.

Once your event is set up, you need to let people know about it. The best way to do so will be through a program like LinkedIn events. This can be your means of letting everyone on your list know about your upcoming event. They can then share this news with their friends. The result can be a massive increase in viewers that leads to great sales.

2) Webinars can deliver great value

A free online webinar can deliver a tremendous amount of value in a very short space of time. A viewer that knows nothing about your business can learn in a few minutes who you are and what your business is all about. If you can manage to catch their interest, you can educate them enough to secure a purchase. A few minutes can create a loyal customer.

3) Webinars can establish your industry credentials

One of the most useful aspects of a webinar is its ability to establish your professional credentials and authority. People who tune in to your event will naturally assume that you know what you’re talking about. You can back up their assumption by delivering solid facts and speaking in a professional tone. This will give you a top level of credibility.

4) You don’t have to deliver a hard sale

When you post a new webinar, people who watch it know they’re getting infotainment. This means that you can relax and make your presentation without having to resort to hard-selling tactics. As a result, you can give your pitch in an informal, friendly manner that allows your content to sell itself.

5) Webinars reach hundreds of people at once

Because a webinar is broadcast over the web, it’s open to anyone who cares to tune in. This means that you can reach an audience of hundreds of people in the space of a very few minutes. The reach that a webinar gives you should be a call for you to work extra hard on your presentation. This is a golden opportunity to aspire to a whole new level.

6) Webinars will keep your audience engaged

The best webinar is one that keeps its viewers riveted to the spot for an hour or more. Your goal should be to condense as much info as possible into a reasonably short time. Give your audience plenty of laughs so that they can relax for a bit between bursts of info. Practice your speaking skills, pep up your power points, and prepare to entertain.

7) Webinars will help you qualify your leads

Webinars are noted for their ability to create and qualify new leads. They are increasingly becoming the first step of the customer journey. The leads that a webinar creates can be instantly qualified via a quick visit to your site. You will be instantly able to gauge the results.

It’s time to broadcast your brand

For all the reasons listed above and more, you need to start packaging a new series of webinar events. These handy online sessions will give you a whole new level of exposure. They will also help to establish your authority as well as your credibility. Webinars can help you create, identify, and market to an audience who can soon show you their loyalty.


Tracie Johnson is a New Jersey native and an alum of Penn State University. Tracie is passionate about writing, reading, and living a healthy lifestyle. She feels happiest when around a campfire surrounded by friends, family, and her Dachshund named Rufus.

Leave a Reply

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover