A 2019 guide to making your business model current and engaging

By Henry Brown

Keeping up with constant changes in the world of business can be exhausting, but your company doesn’t have to be left in the dust. This 2019 guide for making your business model current and engaging could give you the inspiration you need to move forward and achieve greater success.

Modernize your brand values.

To clarify, this doesn’t mean you have to update your logo or change the name of your business. There’s more to branding that creating an appealing design, a catchy slogan, or a revolutionary product. Obviously, image is essential to the success of a brand and the business behind it, but there has to be substance to that image. In other words, you have to think about the values that represent your company and its team. You can’t claim to be a “professional and friendly” business if your employees are incompetent and discourteous.

You have to follow up on your words and prove that your business is everything it claims to be. Maybe you could prove how generous you are by donating a portion of your profits to certain charities. Maybe you could demonstrate that you value the planet and the future by adopting more sustainable practices throughout your organization. Actions definitely speak louder than words when it comes to modernizing your brand values. You need to think about what the market wants to see in a company such as yours. That’s how you’ll make your business model current and engaging.

Focus on the technological aspects of your operations.

Whatever the industry in which your company is based, technology is essential to its success. If you’re struggling to stay up to date with regards to the latest software and hardware needed in a modern business environment, then you might want to check out www.cyberjaz.net for professional help. A managed IT services provider could give you immediate recommendations and proactive solutions to keep you ahead of the technological curve. If your business model is going to remain current and engaging, you need to be an industry leader in the digital sphere. This applies to your business website too. As explained over at www.aborg.com, responsive design is essential if you want your website to be viewable on all devices. Otherwise, you run the risk of making your site look outdated, and you might lose potential customers.

Encourage your team.

Cracking the whip only works to a certain extent. There comes a point at which your team will simply become demotivated and apathetic towards their work. If you want to increase productivity, you need to go beyond simply telling your employees to work harder. You need to encourage them to be more productive.

Give rewards to hard workers such as a bonus, an early finish to the workday, and so on. This will incentivize every other member of staff to work hard in order to be rewarded. But it’s also about being recognized for working hard. Awarding an “Employee of the Month” title to a valued member of staff could be a great way to demonstrate your appreciation of hard work. And taking the entire team out for a free lunch from time to time is a good way to appreciate everyone in the office. As we’ve discussed before, happy members of staff will present a better brand image to the target market as well, referring back to the earlier point on this topic.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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