By Henry Brown

If there is one thing that businesses cannot afford to get wrong today, it is their marketing efforts. Nowadays, competition is fiercer than it ever has been thanks to the rise of the internet. If you are to compete, you need to have a solid marketing strategy in place, and you need to execute it effectively as well. Unfortunately, this is where a lot of businesses are falling short. So, with that in mind, in this post, we take a look at some of the most common marketing sins so you can make sure you are not committing them at your small business.

Not using a professional copywriter

A marketing copywriter is a fairly general term that covers a multitude of different jobs. Together, those jobs work together to create effective marketing material such as brochures and flyers, emails, mailshots, taglines and more. What are these jobs and how do they work to create material that can boost your business?

Some of the roles that are included within marketing copywriting services include researching a project or business, interviewing clients, customers, and business owners and writing information about them all. It can also include not just writing but editing and proofreading too, and perhaps even formatting if the need arises. Copywriters might also be required to manage an entire marketing campaign by planning and implementing it. A freelance copywriter could even be asked to source images to back up their words. Although it is the words that a writer might begin with, there is a lot more to the marketing writer’s job than that.

A copywriter such as this usually writes for a number of different clients. There is usually an agenda or reason behind a marketing copywriter’s work – often to advertise and promote the business they are writing about. This is why getting it right is so important, and why good copywriters are much sought after. Copywriters need to be flexible when it comes to their clients without losing their own voice in the process – it is a fine balancing act, but an essential one. Therefore, securing an effective and reputable copywriter is always critical. Nevertheless, you need to have one. Poor quality or substandard copywriting simply will not do. When you look for a local SEO agency to handle your marketing efforts, make sure you enquire about their copywriters.

Marketing on the wrong social media platforms

A lot of business owners make the mistake of marketing on the wrong social media platforms. They try to run as many social media accounts as possible. However, it is not feasible to do this, as you won’t have the time to dedicate to all platforms. Instead, you need to do your research and find out what social media platforms your consumer base is using. You can then target these.

Using restrictive eCommerce software

One of the main problems with eCommerce solutions on the market today is that they are very limited. They do not offer enough in terms of features and customization. As a result, this limits the user. The company in question never has the potential to reap maximum gains from their online store because it is actually restricting them rather than giving them the potential to flourish and generate more revenue. You need to find software with an unlimited amount of customization options, which gives your eCommerce store the potential to stand out from the crowd. This should include varied SEO and marketing tools, as well as the analytics you need to track your performance.

To be successful in the current day you need to stand out. Do you want an e-store that looks the same as everyone else’s? Do you want to be restricted to the standard features everyone else uses? Definitely not. To beat the rest, you have to be better than the rest. You need an eCommerce solution that gives you the potential to be an industry leader when it comes to online shopping.

An extensive array of features makes this possible. Do you want to run special deals and promotions? No problem! Do you want to add a sale badge to certain items? Easy! Would you like to give your customers the opportunity to pay through PayPal? That’s fine too! Or what about bundling products together? Yes, you can do that! This is what you need from your eCommerce software.

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Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.