By Adam Wright
So, you are considering email marketing? Great!
This means you are looking for the best email marketing solution for your small business, and we are here to help. Choosing a suitable email marketing tool for your business can have a significant impact on the performance of not only your marketing campaigns but, consequentially, on your business as a whole.
That’s why in this article we are going to look at five of the best email marketing tools.
Starting with:
– MailChimp
MailChimp is one of, if not the, most popular email marketing service out there. Why, might you ask? Easy – they offer a very user-friendly interface, great tools, excellent support, and have an overall fun theme going on that most marketers adore.
Being the top isn’t easy, but MailChimp manages to do that by offering all the features and functionality any user might need, including – but not limited to – user-friendly email creator, merge tags, contact segmentation, autoresponders, tracking, analytics, and reporting.
MailChimp also integrates smoothly with a huge number of third-party apps and services, including Shopify and WordPress.
One of the more compelling reasons to use MailChimp as a small business, though, is their excellent free plan that lets you send 12,000 emails for 2,000 subscribers.
[amazon_link asins=’1546910638′ template=’ProductAd’ store=’succeedingi0d-20′ marketplace=’US’ link_id=’92f98930-e425-11e8-839e-61a59b741697′]- Constant Contact
Constant Contact is probably the second most popular email marketing solution in the world. It’s also one of the fastest growing solutions as well.
The solution is user-friendly and easy to use, and they offer online training and live seminars to enable businesses to start making the most of the solution as quickly as possible.
Constant Contact also allows users to manage their email lists, contacts, templates, and more. The support they offer is pretty much unmatched in the industry, and it’s available via live chat and email, as well as through a vast library of resources. They have also built a community that can help you with any issue you might face in no time.
Constant Contact offers a 60-day free trial that you can sign up for without even needing a credit card.
Constant Contact is an excellent choice for small businesses, and you can learn even more about it in this Constant Contact VS MailChimp 2018 Comparison.
[amazon_link asins=’B00GR77K1M’ template=’ProductAd’ store=’succeedingi0d-20′ marketplace=’US’ link_id=’b89315c9-e425-11e8-a57d-4b8462591f63′]- GetResponse
GetResponse is another very popular email marketing solution that is both affordable and very easy to use. The solution is built to be used by marketers who are just starting out and have no prior experience with an email marketing solution, so it’s perfect for small businesses.
GetResponse also comes with amazing marketing automation tools that make your life easier. These tools will enable you to create smart, automated campaigns in no time and the drag-n-drop builder will make creating beautiful campaigns a breeze.
Of course, GetResponse comes with all the features you can expect from a top-notch marketing solution, including landing pages, A/B testing, autoresponders, beautiful responsive forms, tracking, analytics, reporting, and integrations with third-party apps and services such as Google Docs, Salesforce, ZenDesk, etc.
GetResponse also offers a 30-day free trial so you can test it out and see if it’s the right choice for your business.
– AWeber
AWeber is another popular email marketing solution that offers a wide range of tools to help small and mid-sized businesses achieve their marketing goals.
It doesn’t take long to get started with AWeber, and the solution connects smoothly to most platforms out there to get you started even quicker.
AWeber comes with a library of ready-to-use email templates, autoresponders, list management, analytics, and email tracking with detailed insights.
Support is available via phone, live chat, live webinars, and email. There’s also a huge library of tutorials to help you start using the solution in no time.
A 30-day free trial is offered so you can test out the solution before making a decision.
[amazon_link asins=’1599186233′ template=’ProductAd’ store=’succeedingi0d-20′ marketplace=’US’ link_id=’c34609e7-e425-11e8-a332-032398828af8′]- ActiveCampaign
ActiveCampaign is a solution that combines email marketing, CRM, sales, and automation in one easy-to-use package. It comes with the functionality, features, and tools that enable you to create smarter email marketing campaigns.
The email template builder is both beautiful and easy to use, and the signup forms are user-friendly.
ActiveCampaign enables you to segment contacts based on their locations, behavior, actions, and social data.
The solution integrates smoothly with a number of third-party apps and services for further functionality.
You can request a demo, but it will come with limited features. ActiveCampaign is not the cheapest option on this list, but if you’re looking for an excellent marketing automation solution, this one deserves a second look.
I hope you found this article helpful. If you did, why not share it with a friend or a colleague who might find it helpful as well?
If you have a question or a comment, feel free to leave it below and we will get back to you as soon as possible.
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Adam Wright works as a marketing specialist at Reviano. With Reviano you can quickly compare between products and settle on the best one based on your needs, ratings, reviews, and price. You can even advertise your software or product and gain customers at the same time!
