Image by Gerd Altmann from Pixabay

By Sara Williams

Why work hard when you can work smart? In today’s world, where everything is automated, marketing automation software helps you to work smartly. Every business expects exponential growth. To achieve it, one of the key areas they need to focus on in marketing. Marketing automation software works wonders for businesses at all levels. With time, everyone is realizing the importance of marketing automation software. But, what is it exactly? What features does it offer? Which one is the best for small businesses?

What is marketing automation?

Marketing automation is a tool that helps in refining the business workflow. This leads to an increment in the efficiency by leaps and bounds. To meet the demands of the current market, traditional strategies won’t be as effective. Especially for small businesses to have a head start, it is essential to integrate innovative tools.

Tips to choose the marketing automation software

Here is a list of tips you must consider before you select an automation software:

-Know your business goals well. Accordingly, design the plan and marketing strategies.

-Get referrals from people working in the same industry. This will help you in gaining a better insight into what works best.

-Check the customer reviews. Know what sort of reviews, either positive or negative, the customers have for the software.

-Once you have the list of the best options, take trials of each. This will help you in understanding their capabilities well.

-Last but not least, do thorough research. There are ample options available out there, enough to confuse you. Know what you expect from the automation software and make a wise choice.

Best marketing automation software for small businesses

Now comes the main challenge. It is about choosing the best software. It can either set-up or disrupt your business workflow. Here is a list of the best marketing automation software for small businesses:

PeppyBiz: PeppyBiz offers the most reliable automation software. It does so by offering the following features:

-Provision of an omnichannel marketing platform and connecting the customers.

-It provides easy setup along with lasting results.

-You can automate the journey based on your conditions.

-It sends personalized content to customers based on their activity.

-Conversion of leads into sales.

-Automatic product recommendations and fosters engagement.

ConstantContact: It is quite a popular tool. They offer several powerful tools and are completely beginner-friendly. It is also popular for the customer service support it offers along with automation. It offers all functionalities for freelancers, small and medium-sized businesses. The various features it offers include:

-Mobile-friendly email templates.

-Integration of emails with other platforms.

-Tools for generating reports and analyzing the marketing process.

Hubspot: It is one of the most popular inbound marketing tools. It works wonders for small and medium-sized businesses. Hubspot offers all functionalities that you can expect. It mainly focuses on bringing traffic to the website. Alongside, it is efficient for lead generation. You can easily launch effective campaigns using the tools and integrations it offers.

Omnisend: In case you have an e-commerce site and want to increase sales, then Omnisend is the perfect fit. It works well with small teams. You can easily create campaigns to reach a massive audience. Alongside, it integrates all platforms into one and helps in sending personalized emails.

Marketo: This marketing automation software does complete justice to its name. With flexible options, it offers real-time personalization features. This allows the team to work collaboratively. The various features it offers includes:

-An interface that is compatible and easy-to-use across several platforms.

-It offers a simple and effective strategy of social media engagement.

-You can integrate it easily with several CRM platforms.

-It provides multi-channel marketing with efficient front-end and back-end operations.

Flyp: If you’re selling products through multiple online selling platforms, Flyp could be worth trying out. Used primarily as a Poshmark sharing tool, Flyp can also allow you to simultaneously post listings on other online selling platforms such eBay, Etsy and Mercari. This can save you having to create individual listings manually on each platform.

Conclusion

To summarize, you can automate almost every business process. In fact, the current digital scenario calls for business to integrate automation. You do not want to miss out on a chance for complete customer satisfaction. It isn’t a viable option for any business to sit down and tally reports, send emails and do such tedious tasks. Automation software is a one-time investment but surely worth every penny. So, if you are looking for a comprehensive automation tool, you can choose any from all the above-mentioned tools and get going.

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Sara William is a content writer at PeppyBiz. She is not only a creative writer but also paints a beautiful canvas. She makes sure that you are left with no doubt about keeping up with marketing and sales. Find her writing at at: https://www.twitter.com/peppybiz/ or https://www.instagram.com/peppy_biz/