Breaking out of a rut: 4 things you can do to shake things up

By Henry Brown

It’s up to you as a small business owner or solopreneur to keep things fresh and prevent stagnation. The main issue is while you are relying on your own creativity to keep the business coming in, finding fresh ideas is hard! It’s very easy to get stuck in a rut when you get comfortable with your clients. It’s even easier when relying on your usual methods keeps your business small but profitable.

You need to be able to stay competitive with other freelancers and similar small businesses, and that requires a shake up from time to time. Doing this allows you to breathe some life into your small business and bring in new customers. It also serves to keep YOU engaged and excited about the business that you are offering to people. For example, you could learn how to start your ecommerce business and grow your online service. You never know how much business you could earn unless you step outside the comfort zone that you’ve settled into since freelancing. You could be bigger and better than ever before if you just get excited and try something new. So, are you ready to hear how you could shake things up?

-Refreshing your website is a good place to start when you want to shake things up for your freelance business. Customers will make instant judgments about what you can do based on your website, and if yours is outdated, not working correctly and poorly put together, you’d have problems. The best thing that you could do is approach an agency to give yours a little makeover!

-When you decided to start your own business, it was because you could offer a service to people that no one else could. Adding an extra service or feature will be an excellent way to offer something entirely new to people, to look at how you can diversify your current service. Don’t be afraid to go a little out there, either. People want what they want, you just have to work out what it is that you can give them!

-To give your business a refresh, you could take a big step back. Sometimes, a break is all you need to get some perspective and figure out whether you can shake down new contracts by networking elsewhere. So, give yourself a break from looking at the screen and you’ll be able to add much better value to your customers.

-Sometimes, the jobs you are taking on can feel a little stagnant until something better comes along. The best thing that you can do here is to get yourself out of your comfort zone and say yes to projects that you normally wouldn’t say yes to! This way, you can add some experience to your bow and you get the chance to breathe a little life back into something that was starting to go stale.

Your business doesn’t have to be in a routine for life. So, give it a shake and if it doesn’t work? Seek and ye shall find!


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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