Breeze through the online marketing part of your solopreneur to-do list

By Henry Brown

You sit at your desk in the makeshift office in the corner of your living room and wonder how on earth you are going to complete your to-do list by tomorrow morning. Running a business on your own has never been easy, but right now you’re hoping for a miracle to help you out here. You know you already have a loyal audience, but you need to find a smooth and seamless way to keep them engaged, without burning yourself out. You don’t have time to spend five hours on your social media strategy every single day; you’ve got a business to run. Luckily, you make the process a little easier as long as you know how. Here are three ways you can lighten your load AND keep your clients happy.

Amazing automation

If you haven’t already discovered the awesome powers of automated email campaigns, then you need to introduce them into your small business workflow right now. You can create specific emails to be sent out as soon as a potential client clicks on an element of your website. Check out this site, which will give you more information on how software can help you make back precious time as you run your business.

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Fundamental funnels

As well as automated emails, you should also think about creating a separate funnel to guide your potential customers smoothly through the buying process. A sales funnel is essentially a purchasing process that leads your customer right through the buying process. It is divided into a number of different steps, depending on your small business type.  Initially you want to draw them in with a lead magnet (offering something for free) and then you can urge them to spend their money on your particular product or services. Funnel sales techniques often start off as a simple social media campaign, which redirects the target onto a landing page. Save yourself a ton of time and effort with marketing by implementing an automated funnel to do the hard work for you.

Savvy social scheduling

Posting on social media can take a big bite of time out of your day. You feel the need to have a continual presence across your platforms, but you are often too busy throughout the day to focus on putting together a coherent, flowing post. Set aside a couple of hours and use a scheduling tool to organize your upcoming posts for the entire week. Depending on your chosen platform, Buffer, Hootsuite and Later are all solid social media scheduling tools that will save you a lot of time in the long run.

[amazon_link asins=’B06XJ9MZVQ’ template=’ProductAd’ store=’succeedingin-20′ marketplace=’US’ link_id=’99783f6f-51f2-11e8-8278-77eaceaf7661′]Even though you are solopreneur it doesn’t mean you have to overwork yourself and burn out from strenuous, long days at work. Although you love what you do, you also need to be able to take a break now and then. There are tools that you can use and skills you can implement in your daily business routine that is going to assist you hugely in bettering your business. You might not have plans for growth and expansion yet, but you can make sure your small solo company is the best it can be.


Henry Brown is an online marketing executive. When he isn’t talking shop he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.


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