Business decor: How to create a comfortable customer environment

By Dixie Somers

Your office decor is one of the first things customers will see and helps form their opinion of your business. Creating a welcoming, unique atmosphere will set things off on the right foot and make your business notable from the second someone steps through the front door.

Regardless of the nature of your small business, there are some essential items you shouldn’t overlook when planning your waiting room or seating area. The customer environment directly impacts their experience, so keep these tips in mind when you’re designing your office space for clients.

Spacious seating is essential

The secret to optimal client seating is space and quality. People don’t want to be crammed next to one another or even just packed into a tight corner. If you’re working with a smaller space, aim for several high-quality, comfortable chairs instead of 10 cheap ones.

If you have a larger area to use, then make the most of your space by incorporating sofas, loveseats and comfy chairs. Choose a durable fabric like leather that’s easy to clean and won’t wear out quickly.

Entertainment is optional, but preferred

Offer your guests free Wi-Fi, which will allow them to use their phones or other electronics while they wait to be seen. A television can be distracting if the volume is too loud and overlooked if it’s muted. People have different tastes, so try to diversify your entertainment options by including a variety of up-to-date subscriptions of top magazines (not just celebrity gossip).

Convey consideration with your choice of amenities

You can show clients you prioritize their convenience and comfort with a selection of amenities. Go the extra mile and install several charging stations for iPhones and other electronic devices. Set up a refreshment table of chilled water, freshly brewed coffee or tea and some light, allergy-friendly snacks.

Use your own style to create a mood

Set the mood and atmosphere you want your business to encompass and express your brand’s individuality with your choice of decor. Incorporate company colors into the walls or furniture and don’t be afraid to deviate from the norm to cultivate a space that truly represents the essence of your business, its staff and the workplace. Creating abstract or custom art with materials like Perspex, plastic, or metal can help you give your business an added measure of flair while staying stylish and unique. Add greenery where possible; it not only adds live to the space but also helps clean the air.

Diversifying your office’s design can truly enhance your customers’ experience. A good waiting area shows customers that you care about their comfort and well-being, no matter how long they’re in your building. Take the time to consider what makes your company stand out, and don’t hesitate to break traditional office design in favor of something more comfortable and true to your own brand.


Dixie Somers is a freelance writer who loves to write for business, health, home, and women’s interests. She lives in Arizona with her husband and three beautiful daughters.

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