Posts belonging to Category Client relations

Planning a graceful exit from your small business

Mark Auerbach writes about a colleague who faces the task of closing his business after receiving a terminal diagnosis. What do you need to put in place is this happens to you?

How to create a better connection with your customers

Henry Brown suggests ways small business owners can create stronger relationships with their customers.

Key steps to finding and retaining customers

Henry Brown suggests ways to attract and retain customers for your small business.

Changing your messaging as we move toward the new “business as usual”

Mark G. Auerbach offers advice on how your business messaging should change as pandemic restrictions on business ease.

Is your customer service lacking? This can’t continue

Henry Brown suggests ways you can improve the customer service in your small business, which is a key element of success.

Making things go smoothly when you deal with other businesses

Henry Brown offers tips on how to succeed if you’re running a B2B company.

Do these 3 things to make your office building more inviting for clients and employees

Henry Brown offers tips on how to make your small business office attractive for employees and for visiting clients.

Rewriting your business story to build small business loyalty

Henry Brown discusses ways to share your business story with customers to increase loyalty.

Customer check-in is critical right now

Michelle van Schouwen offers advice on how to reach out to customers now to maintain strong relationships during the pandemic.

4 steps to regaining customer trust after losing it

Henry Brown writes about what to do when a mistake happens and you risk losing a customer’s trust.

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Self-Employment Survival Guide book cover