Posts belonging to Category Innovation

How small businesses can perfect their product design

Sheryl Wright offers tips on how to improve your company’s new product design process.

Greenwashing: What is it and why your small business shouldn’t fall into the trap

Henry Brown explains greenwashing and why it’s a bad idea for small business owners to engage in this practice.

Why finding your niche is so important to a small business

Henry Brown explains the benefits of marketing a niche market for your small business.

Going green with your small business? Don’t do it the wrong way

Henry Brown points to common mistakes small business owners make when taking their business green. Avoid these.

Launching your small business idea: How to turn your idea into a marketable product

Henry Brown offers tips on how to turn your business idea into a marketable product or service.

Beat the competition in your small business with these key steps

Henry Brown offers tips on how to keep your small business ahead of the competition.

Want to be your own boss? How to come up with a successful business idea

Emma Sturgis offers advice on how to come up with a great new business idea.

How your small business can participate in sustainability initiatives

Noah Rue suggests ways to operate your small business in a more sustainable way.

4 steps every company should take to stay relevant in their marketing

Meghan Belnap writes about four things your small business can do to make sure your marketing is always on target and working effectively.

How to successfully develop a new product from scratch

Amy Sloane discusses key steps in turning your new product idea into reality.

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Self-Employment Survival Guide book cover