The key to business success? Develop a USP
Henry Brown explains what a unique selling proposition is and why your small business needs one.
Posts belonging to Category Innovation
Creative strategies to help your small business idea stand out
Blogger Henry Brown offers ideas on how to give your new small business product a better chance in a crowded marketplace.
Succeeding in small business #32: Kathryn Sullivan, The Ballet Glider by KAS
Blogger Mark Auerbach profiles Kathryn Sullivan, who solved a problem for her ballet students and other ballerinas, thereby founding a new business.
Climate change: Can your small business turn trouble into opportunity?
Michelle van Schouwen suggests that some small businesses may have an opportunity to innovate in products and services that address the emerging needs brought on by climate change.
Reinventing yourself and your small business
Mark Auerbach provides important tips on how to reinvent yourself and your small business, something we all need to consider from time to time to stay current with the market and with our own changing interests.
Small business ideas: The good, the bad & the ugly
Guest poster Henry Brown writes about how to find a good idea for a small business and how to avoid bad or even ugly ideas.
Learning from Goliath: Lessons for small business owners
Small business owners can learn key lessons of success and failure by observing the giants of the business world, writes blogger Michelle van Schouwen.
Build your value proposition with trendspotting and idea generation
Blogger Michelle van Schouwen talks about the importance of staying on top of trends and new ideas to assure that your products/services are in tune with what the market wants.
Fab labs help small businesses lower product development costs
The growing network of fab labs around the country are a boon to small business owners seeking to develop product prototypes, writes blogger Jeanne Yocum.
Before you launch: Imagine your product has failed. Conduct a pre-mortem.
Blogger and product launch expert Michelle Van Schouwen discusses the big benefits of doing a pre-mortem review of what can possibly go wrong before launching a new product or service.
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Learn How to Succeed at Self-Employment
Author Jeanne Yocum, creator of SucceedinginSmallBusiness.com, has written an insightful guide to help you succeed at self-employment. Learn more about The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss and download the first chapter for free.
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