Posts belonging to Category Mark Auerbach

Small business success #28: Carl Dreibelbis of Bodombilly

Blogger Mark Auerbach tells how Carl Dreiblbis turned his passion for growing rare cacti into a thriving eBay business.

A publicist and a reporter talk shop: How to work with today’s media

Blogger Mark Auerbach reveals a helpful chat between the publicist side of his personality and the reporter side. Learn what they have to say that will help you work well with the media to publicize your small business.

Small business success #27: The Capitol Steps’ Elaina Newport

Blogger Mark Auerbach interviews the co-founder of The Capitol Steps to learn how this creative group of people have achieved and sustained success for over three decades.

To succeed, artists need to realize they’re business people, too

Blogger Mark Auerbach advises artists and craftspeople to learn a much as they can about the business side of their work in order to assure success.

Small business success #26: Westfield News Group’s Patrick Berry

Blogger Mark Auerbach tells the tory of how a hometown boy took over a struggling newspaper company in Westfield, MA, and turned it into a successful community asset.

Should your small business be structured as a non-profit?

Blogger Mark Auerbach discusses why you might want to structure your small business as a non-profit and provides resources for learning more about this important topic.

Performance techniques to help you deliver a winning presentation: Act 2 – Defeating stage fright

Blogger Mark Auerbach offers techniques for conquering stage fright to make a stellar business presentation.

Performance techniques to help you deliver a winning presentation: Act 1

Blogger Mark Auerbach offers up great tips on how to make your next business presentation a hit by using basic performance skills.

How to keep your public affairs messages from going awry

Mark Auerbach reminds us of the importance of making sure our well-intentioned public affairs initiatives stay on track in their messaging.

Think before you click: Your reputation depends on it

One ill-considered social media post can ruin your reputation and damage your small business, writes blogger Mark Auerbach, who provides strategies for avoiding such online faux pas.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover