Succeeding in Small Business at eleven: Business as usual has changed
Mark G. Auerbach writes about how his business has evolved during the 11 years of the Succeeding in Small Business blog.
Posts belonging to Category Mark Auerbach
Internship programs: A boost for a small business – Part II
Four recent interns tell Mark G. Auerbach what students want from an internship and how companies can build a good internship program.
Internship programs: A boost for a small business – Part I
Mark G. Auerbach totes the many benefits of having an internship program in your small business and explains how to set one up.
Making the pandemic pivot with your small business
Mark G. Auerbach discusses how he pivoted his business during the pandemic and suggests ways you can do this, too.
The newsletter as a marketing tool
Mark Auerbach points to newsletters as an effective marketing tool for your small business or nonprofit.
Perfecting your media pitch
Mark G. Auerbach explains how to increase the odds of success when pitching your business story to a reporter.
Your staff is part of your public relations effort
Mark G. Auerbach talks about how to ensure your employees are serving as good company ambassadors in their customer and community interactions.
Plan your communications for “Giving Tuesday”
Mark G. Auerbach offers advice for how nonprofits should communicate with potential donors on Giving Tuesday 2020.
Year-end marketing in a “not business as usual year”
Mark G. Auerbach offers sage advice for small business owners, nonprofits and solopreneurs on how to handle year-end marketing in this most unusual year of 2020.
Rolling with the punches: Reshaping your small business to fit the new normal
Mark G. Auerbach discusses how to shift your small business to find new income sources during the pandemic.
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Learn How to Succeed at Self-Employment
Author Jeanne Yocum, creator of SucceedinginSmallBusiness.com, has written an insightful guide to help you succeed at self-employment. Learn more about The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss and download the first chapter for free.
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